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Fish

Campaign
Agency Network: 
Published/Aired: 
July 2009

Description

Print advertisement created by Y&R, New Zealand for Campbell's, within the category: Food.

Advertising Agency: Y&R, Auckland, New Zealand
Creative Director: Vaughn Davis
Creatives: Matt Sellars, Cory Bellringer, Danny Brown
Photographer: Julie-Maree Southen
Retoucher: Sean Collier
Group Account Director: Paula Kelly
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SoCH_TO's picture

Cool Campaign!!

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

Guest's picture

too subtle.

Guest
kibongo's picture

Well, you have to try very very hard and with a lot of imagination you can see a fishtail...

kibongo
Activity Score 116
Art Director
everartz's picture

they should have played more with the shape of the pack to make it look like a fish... this isnt enough, but again the entire campaign works well

everartz
Activity Score 7613
Art Director |

| everartz |

danvertising's picture

Why?

danvertising
Activity Score 50
danvertising's picture

Oh, that's supposed to be a fish?

danvertising
Activity Score 50
Guest's picture

looks like fish coming out of water rather then going back in....weak though campaign...absolute first idea...thus Y and R aren't even on the radar anymore in NZ or anywhere for that fact. Next time maybe Y and nah.

Guest
Sephi's picture

don't tell me that's a tail fin of fish

Sephi
Activity Score 139
Art Director at Shanghai,China
Guest's picture

Ok, I won't tell you that that is indeed a fish tail.

Guest
Guest's picture

non sens AD

Guest
Pencil-Killer's picture

great work, simple and effective

Pencil-Killer
Activity Score 59
Art Director at Leuven
Guest's picture

art direction that has no artistic license

Guest
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