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Bath

Campaign
Agency Network: 
Published/Aired: 
January 2011

Description

Print advertisement created by Immersion, Canada for Campbell Care, within the category: Industrial, Agriculture.

Caption

Is your furnace winter-ready?

Advertising Agency: Immersion Creative, Vancouver, Canada
Creative Director: Mike Catherall
Art Director: Seann Einerssen
Copywriter: Mike Catherall
Photographer: Rosie Hardy
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morse's picture

The message is there but they could've taken the idea further. This is too obvious.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Laymie's picture

I like it. Her facial expression is great. The message is clear and the ad feels quirky and friendly.

Laymie
Activity Score 27
luispiter's picture

its confused... i dont understand

luispiter
Activity Score 2756
comunication
TiltedChairCreative's picture

How are you confused? The furnace went out in winter and she's freezing on account of it. About as straight-forward as they come.

TiltedChairCreative
Activity Score 513
shahidali's picture

Seems too forced. Beware: Viewers, may by chance, use their rational.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

TiltedChairCreative's picture

About as expected as they come. Portfolio I idea.

TiltedChairCreative
Activity Score 513
Ron Burgundy's picture

Canadians have a obvious view towards humor, for an american audience, its very forced, can't speak for the Canadians though...'eh

Ron Burgundy
Activity Score 1630
Art Director at Southern California
everartz's picture

so on which side are you my friend? ;)

everartz
Activity Score 7613
Art Director |

| everartz |

rakhal's picture

Copy is not needed....I think

rakhal
Activity Score 141
Creative Director at Working at Core One Communications as head of creative
everartz's picture

spooky yet i love the looks of it!!

everartz
Activity Score 7613
Art Director |

| everartz |

LeeHarvey's picture

I'd love to see those rock-hard nipples!

LeeHarvey
Activity Score 3045
Creative Director
Billoughsby's picture

...and that's another reason to like it. Thanks.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Coolray's picture

I think it's a great ad but I would want the logo and contact info to be more noticeable.

Coolray
Activity Score 2
RadoubleJu's picture

there is no roof in her house???c'mon one can see its too forced!!

RadoubleJu
Activity Score 152
Art Director at Student, Sirjana college of fine arts, lazimpat |

Make it simple..

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