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Rog's picture

No, thank you.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

whitespace's picture

I think most folks don't welcome tourism to begin with.

whitespace
Activity Score 1953
Creative Director
inkfromthepen's picture

WTF? And the dead woman lying at the feet of the 'hunters'? Is she supposed to be their 'kill'? No, this doesn't do it for me, really. And if you're really trying to go hunt tigers, you're not about to be swayed by a simple 3-ad print campaign.

inkfromthepen
Activity Score 145
Copywriter
Rog's picture

She's a dead tourist, Inky... killed by the hunters.
I agree with you, though.
It's a very clunky campaign... especially targeting no-bullshit, hard ass hunters...
and tell them to actually stop hunting.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Yokel's picture

I don't think this ad is targeted to the hunters at all. This ad ran in India. The hunters (mostly) come from elsewhere.
The ad is actually targeting the small industry which supports the hunters when they come to India. This small industry relies on hunters and tourists, and by supporting the hunters they are actually endangering their future livelihood which more and more will be based on tourist dollars.
In my opinion these ads work well.

Yokel
Activity Score 604
Art Director
puppiepoppy's picture

So, India's tourism is mostly wildlife (tiger) watching??? For me, wildlife watching is only a very small part of their tourism industry. It might be a good cut-through point for SANCTUARY. Not working well as it's not an effective angle.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Yokel's picture

Noone said that India's tourism is mostly tiger watching. Same as Ferrari's aren't what most people here drive but they're still advertised.
Working well because it's helping at the point where it's targeted.

Yokel
Activity Score 604
Art Director
whitespace's picture

Erm.. how did you surmise that the tourist is female?

whitespace
Activity Score 1953
Creative Director
philippertl's picture

It reminds me a bit on the old days, where Europeans killed natives for fun.
Brrr! Bad ad!

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

A. J. SMITH's picture

The idea of using those old hunting trophies could have been used to great effect because they are instantly recognisable and (to me anyway) a bit disgusting, but they really don't work here.

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A. J. SMITH
Activity Score 2822
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