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Agency Network: 
Published/Aired: 
March 2014
Cambridge University Press Print Ad -  Sponges

Description

Print advertisement created by TBWA, Spain for Cambridge University Press, within the category: Education.

Caption

The earlier they start, the better.

Advertising Agency: TBWA/Spain
Executive Creative Director: Ramón Sala
Creative Director: Roger Cano
Art Director: Nuria Madrid
Copywriter: Ángel González
Digital Ilustrator CGI: Núria Madrid
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Ayeyahyah's picture

cute creative, but not sure the claim stays true anymore in the studies of child psychology.

Ayeyahyah
Activity Score 482
Creative Director
SvenVan's picture

Great insight, straight forward, clean and powerful execution! I like it!

SvenVan
Activity Score 61
Creative Director
MoodyMudi's picture

Inspiringly creative idea & apt execution style. The comparative interpretation of a 'Child' as "Sponge" (Spongy individual) perceived to be a tender stage to infuse learning..... Just as a sponge easy soaks up water.

MoodyMudi
Activity Score 67
Copywriter |

3M

talkingisfree's picture

It's a nice idea. The execution could be quite better but I like it

talkingisfree
Activity Score 2712
Art Director
Marcao's picture

Decent insight, but might have worked much better as an outdoor installation, or something else. Right now it feels like a flat visual pun with no talk-ability.

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
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