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djakuza's picture

wow exactly my idea for Heinz but ogilvy has done this already 3 oder 4 years ago. won nothing...

djakuza
Activity Score 517
Art Director
brain123's picture

It's such a difficult brief to work with cause a lot of cool stuff have been done for products like this.
Good effort but still in the "more of the same" category. Plus, the art direction is weak.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
Heads's picture

I doubt that there was a brief in the first place.

Heads
Activity Score 194
Copywriter |

_____

contact_heads@web.de
_____

brain123's picture

Let's give them the benefit of the doubt.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
sumsum's picture

oooooooooold.

sumsum
Activity Score 613
copywriter
joestamp's picture

okay its been done before or kind of feels a bit samey but how is the art direction weak?
how could they have possibly improved the art direction? its a tired cliche to just slap on the old saying 'the art direction is weak' you don't know what you are talking about! chump!

joestamp
Activity Score 130
LCC/london university of the arts
brain123's picture

Really? How many times have we seen the white plate of "shaped" food on a white background ?
They could have used a nice table cloth at least, or set the plate on a table at a dinner or a fast food restaurant, even a house kitchen.
Any of those would have been a stronger - less boring- choice of art direction for an already tired idea.
Stay in school Joe...

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
Ad_Man's picture

agree with you brain123... touché.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

capywriter's picture

I don't know about all the remarks on the art direction. Just curious... wouldn't all those extra elements, especially when placing the plate in a kitchen or restaurant environment, work distracting? Tell me.
I could see this plate on a nice table cloth though...

capywriter
Activity Score 5512
Copywriter at Freelance
brain123's picture

As long as the plate remains in the foreground like it is, the extra elements wouldn't be distracting. They would only give the situation a time and place, which would be actually good.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
nemesis's picture

Not a bad idea, but the concept has been used many times before. Heinz did it very similar, but instead of a bonfire it was the fry as a match and the ketchup the flame.

And I agree with the comment that the art direction could've been more interesting.

nemesis
Activity Score 765
Creative Director
creativejuice's picture

THIS IS NADEEM CONTRACTOR'S IDEA

creativejuice
Activity Score 14
stitchy's picture

its very nice...

stitchy
Activity Score 779
creative design
copybreak's picture

2 creative director 1 art director in 1 print ad?

copybreak
Activity Score 24
Copywriter
dadada's picture

always the CDs play together and smoke herbs with feet on desks and get the idea, and the AD embark the whole work!

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

ogilvyandmenon's picture

lol... fact of life

ogilvyandmenon
Activity Score 178
O&M India
gbl's picture

cool, but old. Agree with brain about the art. With another art solution, they could have saved the ad.

gbl
Activity Score 451
Copy
unaquestionediali's picture

i like it.
simple and clear!

unaquestionediali
Activity Score 484
Copywriter |

-----------------------------
in advertising SCRIPTA VOLANT
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takyuz's picture

done

takyuz
Activity Score 120
Creative Director
Andy-B's picture

Nice idea, but needs a little bit of more work.
Because, I didnt get it the first time, b4 i read the line.
But cool idea

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
corporal_hicks's picture

Nice work.
Maybe a table cloth was out of budget:))

corporal_hicks
Activity Score 365
Art Director
Slashweasel's picture

So 2006. All the cool kids are doing Matchbox ads

Slashweasel
Activity Score 104
Copywriter
second_creator's picture

nice

second_creator
Activity Score 754
Copywriter |

copywriter

antisanti's picture

I like it very much.

antisanti
Activity Score 34
Copywriter
Guest commenter's picture

Way too close to Burger King's famous "Fiery Fries" ad from way back when.

It's the same idea with a similar execution.

This ad does the job, but that's about it.

Guest commenter
goci134's picture

This print won award in local competition.
But this idea has been done by Ogilvy Germany in 2005.

http://www.joelapompe.net/category/print-outdoor/food-restaurants/

goci134
Activity Score 243
Copywriter
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