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Burger

Campaign
Agency Network: 
Published/Aired: 
May 2011

Description

Print advertisement created by Euro RSCG, France for Calorilight, within the category: Food.

Caption

Calorilight
Makes meals 50% lighter
Say goodbye to calories

Advertising Agency: Euro RSCG 360, Paris, France
Creative Director: Hugues Pinguet
Art Director: Gael Caron
Art Buyer: Isabelle Baud
Copywriter: Benoit Salles
Photographer: Khuong Nguyen
Illustrator: Barnaby Coote
Responsible Agency: Pascal Allard, Sophie Cavazza, Florent Das Merces
Responsible Advertiser: Julien Laporte
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Highest Rated

jackblack's picture

Not appealing.

jackblack
Activity Score 2357
Art Director
chouette's picture

brilliant

chouette
Activity Score 69
pablito.miuzzato's picture

It could be good.

pablito.miuzzato
Activity Score 54
Graphic Designer
jackblack's picture

Not appealing.

jackblack
Activity Score 2357
Art Director
jackblack's picture

Not appealing.

jackblack
Activity Score 2357
Art Director
MidasTouch's picture

I like it. I like the filter on the photograph and the art in white pencil.
The idea of having an "empty' meal is weird, but it works.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

ace85le's picture

Weakest of the 4. From a glance it just looks like 2 full halves of a hamburger.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

charlottebree's picture

Thats it?

charlottebree
Activity Score 84
ADmeifyouCAN's picture

cool !

ADmeifyouCAN
Activity Score 20
Glut's picture

not so good idea, in the other hand very nice art, and colours.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Glut's picture

not so good idea, in the other hand very nice art, and colours.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
adcares's picture

I dont get it, or its a joke! did u see the art direction? it has something to do with the idea?

adcares
Activity Score 19
Copywriter at Young And Rubicam Brands
denize's picture

not my favourite but i like the idea.

denize
Activity Score 81
Creative Director
anti-vedel's picture

Good art-direction

anti-vedel
Activity Score 90
Art Director at Tough Slate Design
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