Fat Dog

Agency Network: 
May 2016

Print advertisment created by Euro RSCG, South Africa for Calmdog, within the category: House, Garden.

Because pets have stress too.
Formulated with a unique blend of herbs to calm the nervous system and counteract stress.

Advertising Agency: Euro RSCG, Johannesburg, South Africa
Creative Director: James Daniels
Art Director: Romy Lunz
Copywriter: Balekane Mokoditoa
Photographer: Michael Meyersfeld
Retoucher: Rob Frew

Comments (10)

Log in or register to post comments
SAM75's picture
Activity Score 220

Funny. For me this one is better that the others

Guest's picture

Yeah, this is the coolest. The rest doesn't look like the dogs are stressed.

Guest's picture

Probably because you are fat.

capywriter's picture
Activity Score 5509

I don't get this one at first sight... Or is it just less good than the others?

Guest's picture

oh god, SAM75, you can't say that. The one with the granny is fun but the others are baaaad, very baaaad. Not fun.
And in this one, why a fat guy with a fat dog ??
And the comparison between fat dog and slim dogs has no reason to be : this is not a race or another exercise like that..
And in the other one, the feeling is not stress, it's anger or something else like that.
I don't understand what happening in advertising today...

Sorry for my bad english, i'm just a belgium man.

capywriter's picture
Activity Score 5509

Ok, I noticed the dog was fat compared to the others, but I don't see why that's a reason to stress in the given situation... Therefor this one fails for me. Another Belgian ;)

v0the0kwc's picture
Activity Score 141

don't really understand this ad, but the print is funny XD

Meshrum's picture
Activity Score 281

I think the other two are better.

thedesignaddict's picture
Activity Score 5403

Obtuse. No idea what is going on here.

Guest's picture

White people and their flat a$$es - lorrrrrrrrd!