Denim Is Our Only Savior, 3

Agency Network: 
December 2011

In a future where resources are scarce and humanity struggles to survive mankind looks to denim for salvation. Now, Çalık Denim, a denim manufacturer based in Turkey that trades worldwide, is making a commitment to the future by implementing a green strategy for its denim production.

Print advertisment created by RDB CG, Turkey for Çalık Denim, within the category: Fashion.

Denim Is Our Only Savior

Advertising Agency: RDB CG, Istanbul, Turkey
Creative Director: Tolga Özbakır
Copywriter: Selin Hamamciyan
Photographer: Emir Sarisac

Comments (10)

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Billoughsby's picture
Activity Score 5144

Deplorable copy, imo, but what images. Any and all points for that.

That's it.

kleenex's picture
Activity Score 51022

images nice, BUTTT the whole idea sucks.

NicoCiego's picture
Activity Score 1033

well, denim ads are usually done with superb photography with awful copy.
I couldn't agree more with Billoughsby and kleenex here but I think this will work just fine for Calik.

Geimima's picture
Activity Score 824

how old is this denim? the ray reflection on masker looks like they are in studio.. aren't they?

life is a playground

skeMaMen's picture
Activity Score 428

Conan is the only savior!

>>> Designed to be signed...

MicheleVirgilio's picture
Activity Score 2617

Good shoot not nice ad

fahed abdullah's picture
fahed abdullah
Activity Score 4

i liked the treatment...

shaho.ab's picture
Activity Score 2

Today is the anniversary of the annual of Halabja city, Halabja is the Kurdish city in Kurdistan - Iraq, which bombed by Saddam's chemical bomb in 1988 and this picture reminds me of the incident.

CuriousPencil's picture
Activity Score 4225

Denim bodybags? Can I just ask, for a small moment, why mankind would 'look to denim for salvation'? This is about a green production strategy, we're told. So, the toxic fumes from sulphur, dyes and caustic soda, those are all gone now, are they? Then why exactly is our hero wearing a gas-mask? Surely the world is looking to breathing apparatus for salvation in this ad?

Rarely does an ad get it so wrong so completely.

sleeveen78's picture
Activity Score 22

I think the copy is good... in Turkish. Just a slightly-off translation. Hell, for all I know this line could be pure genius... in Turkish.