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Denim Is Our Only Savior, 3

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

In a future where resources are scarce and humanity struggles to survive mankind looks to denim for salvation. Now, Çalık Denim, a denim manufacturer based in Turkey that trades worldwide, is making a commitment to the future by implementing a green strategy for its denim production.

Print advertisement created by RDB CG, Turkey for Çalık Denim, within the category: Fashion.

Caption

Denim Is Our Only Savior

Advertising Agency: RDB CG, Istanbul, Turkey
Creative Director: Tolga Özbakır
Copywriter: Selin Hamamciyan
Photographer: Emir Sarisac
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Billoughsby's picture

Deplorable copy, imo, but what images. Any and all points for that.

Billoughsby
Activity Score 5144
Art Director |

That's it.

kleenex's picture

images nice, BUTTT the whole idea sucks.

kleenex
Activity Score 51110
Web Designer/Developer
NicoCiego's picture

well, denim ads are usually done with superb photography with awful copy.
I couldn't agree more with Billoughsby and kleenex here but I think this will work just fine for Calik.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
Geimima's picture

how old is this denim? the ray reflection on masker looks like they are in studio.. aren't they?

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

skeMaMen's picture

Conan is the only savior!

skeMaMen
Activity Score 428
Graphic & Prepress designer |

>>> Designed to be signed...

MicheleVirgilio's picture

Good shoot not nice ad

MicheleVirgilio
Activity Score 2617
fahed abdullah's picture

i liked the treatment...

fahed abdullah
Activity Score 4
Art Director at working
shaho.ab's picture

Today is the anniversary of the annual of Halabja city, Halabja is the Kurdish city in Kurdistan - Iraq, which bombed by Saddam's chemical bomb in 1988 and this picture reminds me of the incident.

shaho.ab
Activity Score 2
Graphic Designer at PromoLine
CuriousPencil's picture

Denim bodybags? Can I just ask, for a small moment, why mankind would 'look to denim for salvation'? This is about a green production strategy, we're told. So, the toxic fumes from sulphur, dyes and caustic soda, those are all gone now, are they? Then why exactly is our hero wearing a gas-mask? Surely the world is looking to breathing apparatus for salvation in this ad?

Rarely does an ad get it so wrong so completely.

CuriousPencil
Activity Score 4225
Copywriter
sleeveen78's picture

I think the copy is good... in Turkish. Just a slightly-off translation. Hell, for all I know this line could be pure genius... in Turkish.

sleeveen78
Activity Score 22
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