Agency Network: 
April 2008

Print advertisment created by Trigger, Canada for Calgary Zoo, within the category: Recreation, Leisure.

Come face-to-face with the top of the food chain. Book a behind the scenes tour with the lions at

Advertising Agency: Trigger, Calgary, Canada
Creative Director: Patrick Doyle
Art Directors: Todd Blevins, Elise Russell
Copywriter: David Delibatto
Photographer: Matt Barnes

Comments (9)

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panasit's picture
Activity Score 687

The trash bin kills it.

--good idea is enemy of great idea

Copy_Can's picture

hahahhahahahahahah, right. The idea now sucks because of the trash bin.

Great ad.

klaussnow's picture
Activity Score 1645

ohohoh, anybody see Madagascar?

... its already been done...

Duckman's picture
Activity Score 520

Nice, but man is actually on a top of a food chain.

Trifles make perfection, and perfection is no trifle.

ivan's picture

Not in a natural setting. We would be like small apes in the eye of big cats. They would hunt us down if they are hungry.

fauxjebus's picture
Activity Score 498

But we can make weapons and outsmart them with traps or teamwork. Or we can move in on their natural habitat and force them to live in Zoo's.

wait a minute...

andre_j's picture
Activity Score 88

i bet a big cat could crawl up a chain link fence if it wanted to.

Abra Cadabra's picture
Abra Cadabra
Activity Score 102

This ad didn't make sense to me because humans are indeed the top of the food chain. Natural setting? The Earth is a natural setting, and it's worked out pretty well for us so far.

Abra Cadabra's picture
Abra Cadabra
Activity Score 102

On second thought, the concept actually plays off of the idea that humans are perceived to be the top of the food chain, but are actually not (according to these guys). Or maybe i'm overthinking this.

At any rate, i'll bet you won't find these ads anywhere near the San Fransisco Zoo.