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Agency Network: 
Published/Aired: 
September 2008

Description

Print advertisement created by Wax, Canada for Calgary International Film Festival, within the category: Professional Services.

Caption

Unexpect the expected.

Advertising Agency: Wax, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director / Illustrator: Joel Arbez
Copywriters: Saro Ghazarian, Sebastian Wilcox
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Highest Rated

whitespace's picture

which part of the copy don't you like... the American Express? hehe

whitespace
Activity Score 1953
Creative Director
silenciorn's picture

ha ha ha, love the backwarded phrase.. (is "backwarded" a word?)

silenciorn
Activity Score 153
MoO media |

si fai il mio nome, non ci sono più...

nicoB's picture

these are great, and the line is fantastic as well.

nicoB
Activity Score 129
金合欢's picture

A nice idea.

金合欢
Activity Score 64
北京 |

自信的人是天才!

Mai_Maged's picture

;))))))))))))))) very funny idea

Mai_Maged
Activity Score 123
Creative junior in ( Inhouse) Marketing communication agency |

Creativity is simplicity

nicoruk's picture

don't like the idea and all the campaign has sick art direction. the copy is banal as well.

nicoruk
Activity Score 107
AUGE
whitespace's picture

which part of the copy don't you like... the American Express? hehe

whitespace
Activity Score 1953
Creative Director
SeanMartin's picture

Uhm... yeah.

Moving on.

SeanMartin
partocreativo's picture

je je je eje

partocreativo
Activity Score 8
copy
mark3r's picture

The whole campaign is great, rich concept. This works.

mark3r
Activity Score 1949
Art Director at Scout
NatalieM's picture

Clever and edgy. I want to attend the fest!

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

cooldepp's picture

great idea and its funny too

cooldepp
Activity Score 314
Copywriter
des4graphic's picture

hahah funny one

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\\Graphic in every where.... look around you!\\

des4graphic
Activity Score 282
senior graphic designer |

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\\Graphic in every where.... look around you!\\

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