Agency Network: 
February 2010

Print advertisment created by Wax, Canada for Calgary Farmers' Market, within the category: Retail Services.

The new crop is here

Advertising Agency: WAX, Calgary, AB Canada
Creative Director: Joe Hospodarec
Art Directors: Eric Lee, Brad Connell
Copywriter: Tim Anderson
Photographer: Geoffrey Fehr

Comments (7)

Log in or register to post comments
Critic's picture
Activity Score 271

Neat work. Copy is simple and good.

Realist's picture
Activity Score 37

i agree

i really like this campaign a lot

Inesita's picture
Activity Score 65

I like the potatoes and carrots. They are actually growing in the earth so it really makes sense. But the tomatoes? That's not how they grow. I know it's about the small ones being the new crop. But still. It bugs me.

iwannatalktosamson's picture
Activity Score 701

Great campaign. But I agree, this execution in particular would have been nicer had they been shot on a vine. The carrots and potatoes are great though.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Sweet.........and by the way inesta potatoes grow under the ground

Inesita's picture
Activity Score 65

Yes, I know (trust me, I know). That's why I said that it bugs me. I know what they want to say. And I think the visuals are great as such. But it just makes more sense to have potatoes and carrots placed on earth than tomatoes. But maybe that's just because grew up with growing vegtables and am still related to the farming industry. It just looks wrong.

Brain-Art's picture
Activity Score 1101