Agency Network: 
February 2010


Print advertisement created by Wax, Canada for Calgary Farmers' Market, within the category: Retail Services.


The new crop is here

Advertising Agency: WAX, Calgary, AB Canada
Creative Director: Joe Hospodarec
Art Directors: Eric Lee, Brad Connell
Copywriter: Tim Anderson
Photographer: Geoffrey Fehr
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Critic's picture

Neat work. Copy is simple and good.

Activity Score 271
Copywriter at Slow shutters
Realist's picture

i agree

i really like this campaign a lot

Activity Score 37
Inesita's picture

I like the potatoes and carrots. They are actually growing in the earth so it really makes sense. But the tomatoes? That's not how they grow. I know it's about the small ones being the new crop. But still. It bugs me.

Activity Score 65
Marketing Manager
iwannatalktosamson's picture

Great campaign. But I agree, this execution in particular would have been nicer had they been shot on a vine. The carrots and potatoes are great though.

Activity Score 701
Jamaica Ad School
Phil Lestino's picture

Sweet.........and by the way inesta potatoes grow under the ground

Phil Lestino
Activity Score 1684
Inesita's picture

Yes, I know (trust me, I know). That's why I said that it bugs me. I know what they want to say. And I think the visuals are great as such. But it just makes more sense to have potatoes and carrots placed on earth than tomatoes. But maybe that's just because grew up with growing vegtables and am still related to the farming industry. It just looks wrong.

Activity Score 65
Marketing Manager
Brain-Art's picture


Activity Score 1101
Graphic Designer
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