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Agency Network: 
Published/Aired: 
November 2010

Description

Print advertisement created by Wax, Canada for Calgary Farmers' Market, within the category: Retail Services.

Caption

Fresh all winter.

Advertising Agency: WAX, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Brian Allen
Copywriter: Stephanie Bialik
Photographer: Ken Woo
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Highest Rated

digifool's picture

By far the best comment I have ever gotten on adsoftheworld. Thanks for the positivity. Brian.

digifool
Activity Score 266
Art Director
BernbachOnRoids's picture

SIMPLE PUT. Well done lad!

Yes this ad falls into one of the techniques for coming up with a ad. (Good old No: 12 - SHAPE AND PERSPECTIVE)

BUT WHO CARES!!!! COME ON! WHO CARES? YOU? or YOU?

Those techniques are there for a reason!

I love making stuff look like other stuff. Even if it is the oldest trick in the book. Combine that with some FREAKING AWESOME art direction and use of space. AND WHAM!

Your ripping through the clutter like an Australian mongoose on heat! Now THAT'S BEEFED!

but really what makes these ads work. IS INSIGHT BABY! I love me some good insight. I need more....more...GIVE ME MORE!

Why do i go to the market... because i like those little mushrooms to be fresh. YES THAT'S RIGHT I SAID IT.... I think mushrooms are little.

Although how fresh is cheese?

BernbachOnRoids
Activity Score 77
HappyHour's picture

+1

HappyHour
Activity Score 2381
digifool's picture

By far the best comment I have ever gotten on adsoftheworld. Thanks for the positivity. Brian.

digifool
Activity Score 266
Art Director
Dzsoi's picture

I bet you like it, he called your work "FREAKING AWESOME art direction"...
He is right by the way.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Roger Keynes's picture

I'm just stoked to be the commentor right next to BoR.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

So how would one show winter freshness for things like, lettuce, green apples and broccoli?

Guest
andyStock's picture

What a pedantic comment!

Obviously you cannot use those foods in this campaign - but you don't need to! It is pretty obvious to me by these few ads that those foods will be there too. They can't use every single food that is available at the market in this one campaign can they!

It is a great series of adverts - as they always are for Calgary Farmers' Market.

andyStock
Activity Score 666
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