Agency Network: 
November 2007

Print advertisment created by Wax, Canada for Calgary Farmers' Market, within the category: Retail Services.

Fresh all winter.

Advertising Agency: WAX, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Scott Shymko
Copywriter: Nick Asik
Photographer: Ken Woo
Digital Illustrator: Jason Sweet

Comments (9)

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jungle boy's picture
jungle boy
Activity Score 196

do bananas become brittle during winter?

mimi_g's picture
Activity Score 56

dont think this shows "fresh all winter"
but anyways i like ur campaign

Alistair C.'s picture
Alistair C.
Activity Score 692

it says frosted, not fresh.

Barnabis's picture
Activity Score 28

Nice campaign, ambient-brilliant, but this one in isolation shows calgary farmers selling rock hard frozen bananas in winter, which is the opposite of the 'fresh' communication. icey bananas, no thanks.

jazarah's picture
Activity Score 1262

this is really bad

conan o brien's picture
conan o brien
Activity Score 88

i agree, it says FROZEN, not necessarily FRESH. kind of not communicating the message you need to be communicating.

jsptrck404's picture
Activity Score 437

agreed. and not to mention, on an executional level, the banana looks like it was cut, not that it shattered.

| think small |

funky_frogii's picture
Activity Score 2538


Infected by a virus called CREATIVE | "And ya I Love Everything" |

Guest's picture

this is ripped off. i have seen a famous photographer that did a photo series on "shattered" objects that normally are not shattered. they did it with everything, including a banana.