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Published/Aired: 
December 2006
 Calendar

Description

Caption

There is always something that takes away your sleep. Choose your mattress well.

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whitespace's picture

...lame and insensitive.

whitespace
Activity Score 1953
Creative Director
addyong's picture

... & too many white space for selling mattress

addyong
Activity Score 155
Art Director |

Give Me a Hell Yeah!!!

ivanlim's picture

totally agree. 911 is always a touchy subject.

ivanlim
Activity Score 202
Copywriter
the_ashlands's picture

yeah this is bad form.

...too much white space for selling mattresses???? what?

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

comingsoon's picture

I agree with both addyong & ivan.
People won't know it's about mattresses.

comingsoon
Activity Score 117
Graphic Designer
the_ashlands's picture

i dont like this ad either...but for me the issue doesnt lie with people not realizing its an ad for mattresses. for one, the tag tells you its for a mattress. also, what does too much white space have to do with effectively selling a mattress?? lastly, this is a brazilian company...none of the above users are brazilian...perhaps brazilians would recognize the Ortobom brand by name...like a sealy or a simmons is easily recognizable by an american.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

theassailante's picture

since when did white space in an ad become a deterent for the purchasing of mattresses?

theassailante
Activity Score 234
Other
the_ashlands's picture

i didnt get that either....

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

wgeddes's picture

cheap, easy.

wgeddes
Activity Score 298
Art Director
Mantufayo's picture

How much white space i need to sell mattresses?

Mantufayo
Activity Score 580
Creative Director
sold's picture

i missing Fernando Campos (ex-creative director of Giovanni(now)+DraftFCB).
The new creative direction just seems like "lost".

sold
Activity Score 3305
Copywriter
Guest's picture

out of the box copy & very pinpointed.......gr8 job

Guest
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