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Published/Aired: 
December 2006
Description: 

There is always something that takes away your sleep. Choose your mattress well.

Comments (12)

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whitespace's picture
whitespace
Activity Score 1953

...lame and insensitive.

addyong's picture
addyong
Activity Score 155

... & too many white space for selling mattress

ivanlim's picture
ivanlim
Activity Score 202

totally agree. 911 is always a touchy subject.

the_ashlands's picture
the_ashlands
Activity Score 1394

yeah this is bad form.

...too much white space for selling mattresses???? what?

comingsoon's picture
comingsoon
Activity Score 117

I agree with both addyong & ivan.
People won't know it's about mattresses.

the_ashlands's picture
the_ashlands
Activity Score 1394

i dont like this ad either...but for me the issue doesnt lie with people not realizing its an ad for mattresses. for one, the tag tells you its for a mattress. also, what does too much white space have to do with effectively selling a mattress?? lastly, this is a brazilian company...none of the above users are brazilian...perhaps brazilians would recognize the Ortobom brand by name...like a sealy or a simmons is easily recognizable by an american.

theassailante's picture
theassailante
Activity Score 234

since when did white space in an ad become a deterent for the purchasing of mattresses?

the_ashlands's picture
the_ashlands
Activity Score 1394

i didnt get that either....

wgeddes's picture
wgeddes
Activity Score 298

cheap, easy.

Mantufayo's picture
Mantufayo
Activity Score 580

How much white space i need to sell mattresses?

sold's picture
sold
Activity Score 3305

i missing Fernando Campos (ex-creative director of Giovanni(now)+DraftFCB).
The new creative direction just seems like "lost".

Guest's picture
Guest

out of the box copy & very pinpointed.......gr8 job

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