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Calculates Tobacco Costs, Car

Agency Network: 
Published/Aired: 
August 2009
 Calculates Tobacco Costs, Car

Description

Photographer Alexandre Salgado, ArtLuz Studio

Caption

Do you know how much you really spend on cigarettes?

Advertising Agency: Master Comunicacao, Sao Paulo, Brazil
Creative Director: Flavio Waiteman
Copywriter: Victor Afonso
Art director: David Keller
Online: Jimmy Nisgoski
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Highest Rated

Guest's picture

CIRGARETTES?

Guest
shahidali's picture

now, that's interesting. a route that shows the quantifyable loss of smoking. no health, social issue, just money! good one. a bit more info relating to the car or expenditure that might size up to the price of a car might have helped.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

alexander_bickov's picture

Very Interesting idea. That car could be Ferrari :)

alexander_bickov
Activity Score 3279
tamer samy's picture

awesome..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

Guest's picture

CIRGARETTES?

Guest
noisyhk's picture

good excution to get the meaning!

noisyhk
Activity Score 48
noisyhk's picture

good execution to get the meaning!

noisyhk
Activity Score 48
noisyhk's picture

good execution to get the meaning!

noisyhk
Activity Score 48
tui_nui's picture

wow wow !!!! insight n' inside me
like it goooooooooooooood !!!!

tui_nui
Activity Score 8
Art Director at Ad. Agency
In1dmag's picture

super done !

In1dmag
Activity Score 78
ManojMaani.com's picture

Excellent execution

ManojMaani.com
Activity Score 121
Sr. Art Director, Maa Bozell, Bangalore
jorj's picture

true

jorj
Activity Score 638
Art Director at Senior Art Director
alen.ciftci's picture

ı think that could be better car.

alen.ciftci
Activity Score 19
TBWA-ISTANBUL
SoCH_TO's picture

Awesome Idea man

Nice Art Direction !!

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

Guest's picture

Original. Good work. And Jorj nice water work just check it out.

Guest
Arkadiusz's picture

very simple, very good

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

just write's picture

Nice Art Direction, very simple, good

just write
Activity Score 651
Copywriter at Banyantree communications
mpared's picture

very goo, well done

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

mpared's picture

very good, well done

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

rolling.stone's picture

Execution is good. Route is pretty different.

But will it really lead people to quit smoking ?

Largely who smokes, they know they are spending money.

Yet good ad.

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

petreza's picture

wow,,,,fauntastic,,

petreza
Activity Score 8
jakarta institut of art
wild_fire's picture

nice! better than the fridge one, and a different take on smoking..
but i agree with rolling.stone on being unable to convince people to quit...
these smoking people just seem so hard to penetrate...

wild_fire
Activity Score 91
Guest's picture

CIGARETTES not Cirgarettes, how could u miss spell that,other than that it's a good idea and good execution. Good Art Direction as well

Guest
Guest's picture

good work man
u r exelent

Guest
firebug's picture

well done

firebug
Activity Score 1113
Guest's picture

fucking great

Guest
Guest's picture

congratz!!! this is awesome

Guest
Guest's picture

lovely cool

Guest
Honest Dave's picture

Awesome.....

Honest Dave
Activity Score 233
Art Director |

www.davestyler.com

s1bs's picture

i like :) very different. this is an award winner.

s1bs
Activity Score 397
Art Director at Saatchi &Saatchi, Cape Town
Guest's picture

Good work, congrats to graphic

Guest
Guest's picture

good work

Guest
CopyRight's picture

one of a kind campaign, excellent

CopyRight
Activity Score 713
Guest's picture

love the concept, but cant possibly tolerate the typo!!!!

Guest
pwucel's picture

Good concept, arresting yet there is focus in the message. Mabuhay!

pwucel
Activity Score 158
Art Director at LinsAd (Singapore)
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