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Strong old bones

Agency Network: 
Published/Aired: 
May 2009
Calcimex Print Ad -  Strong old bones

Description

Print advertisement created by Pantarei, Indonesia for Calcimex, within the category: Non-Alcoholic Drinks.

Caption

Don't let brittle bones get in the way.

Advertising Agency: Pantarei ad Indonesia
Creative Director: Jeffry Gouw
Associate Creative Director: Bam Liu
Copywriter: Kevin Timothy
Photographer: Antonius Ismael
Retouchesr: Steven Sahardjo, Rudy Harianto
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Guest's picture

and as sideeffect you can get superhuman strength. cool picture with wrong message. 1 point.

Guest
Guest's picture

oh, come on...

Guest
CreativeForces's picture

very nice

CreativeForces
Activity Score 10
everartz's picture

this is seriously good.. love it, love that message the art... everything...

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

I laughed my ass off. Winner! Please make two more ad´s like this!

Guest
Guest's picture

Very funny. I liked it.

Guest
premc's picture

fine !

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

rolling.stone's picture

bang on target

easy to understand for other than advertising professionals

this is something which creatively meets the purpose.

easily stretchable and can be convert into campaign

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~ Quite obviously, I have gathered no moss ! ~

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

kergu's picture

good! very good

kergu
Activity Score 6795
Guest's picture

Guys don't bullshit. Nothing great about this work.

Guest
corndogfuneral's picture

You could argue the idea is good. You cannot argue the execution is.

corndogfuneral
Activity Score 1053
Art Director
vaoleo's picture

jejeje, que bien

vaoleo
Activity Score 81
Embrion Publicidad
Brainsugar's picture

Is it because of our different culture, that you find this idea good?
It is a student one!
"Old people can now throw away young people" is a good idea?

It's not a simple idea, it is a simplist idea..

Brainsugar
Activity Score 1631
Copywriter
Guest's picture

¿Old people can now throw away young people? This makes reference from when son and dad used to play like that. Many years after they can keep playing like that because dad bones are very strong so he has no problem playing like that with his son, even if he is 40 years old. Thats why the copy says "dont let brittle bones get in the way". Not fantastic but very good.

Guest
Guest's picture

You didn't get anything of this one!
You're the simplist.

Guest
Jet Propulsion Lab's picture

Yep, that'll do.

Nicely done.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

te-he :]

Guest
Alami's picture

good job...

Alami
Activity Score 46
Art Director |

CREATOR

Mantufayo's picture

Good One!

Mantufayo
Activity Score 580
Creative Director
Guest's picture

NO ESTÁ BUENO.

Guest
Guest's picture

Roger that!

Guest
Guest's picture

Niiiiice.

Guest
Ad_me's picture

should do well. intereresting take on old claim.

Ad_me
Activity Score 80
Comxanh's picture

Good....

Comxanh
Activity Score 14
Bachelor of Arts |

Design is zer0...

Guest's picture

Done....by a brand of milk

Guest
Guest's picture

Hmmmmm...........

Guest
Guest's picture

JWT Singapore did something similar for KRAFT.

Guest
Guest's picture

I'm sure JWT Singapore has done all possible scam for any possible client.

Guest
Guest's picture

Lovely! :)

Guest
Blair Semenoff's picture

hahahahhhaaaah

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

I don't get the copy...get in the way of what?? child molesting?

Guest
Guest's picture

I don't get the copy..get in the way of what?? child molesting?

Guest
puppiepoppy's picture

The line is odd.

'Get in the way'??? How come? It's not like common to see old folks throwing their adult son. So, why is that line?

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

aaron.ovadia's picture

This uses a fresh sense of humor, I like it.

aaron.ovadia
Activity Score 22
Graphic Designer |

Aaron

http://photoshopcandy.com, Sweet!

Guest's picture

The ideas is so 2004,...can't win!

Guest
Emran Hayat's picture

it made me smile.. i loved it

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Guest's picture

Nice!! send it to CANNES

from cheekoo2971

Guest
Guest's picture

bad copy.....

Guest
Guest's picture

too cold for this warm message....

Guest
Guest's picture

Strong bone or strong muscle?? it's different.

Guest
Guest's picture

#Strong bone or strong muscle?? it's different.#

I think the consument can see the tagline that clearly said "Don't let brittle bones get in the way."
and the product is a milk for a bone supply!

Guest
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