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Agency Network: 
Published/Aired: 
September 2010
Cafe Malina Print Ad -  Waiting

Description

Print advertisement created by TBWA, Kazakhstan for Cafe Malina, within the category: Recreation, Leisure.

Caption

Now open 24 hours.

Advertising Agency: TBWA\Central Asia, Kazakhstan
Creative Director: Juan Pablo Valencia
Art Director: Juan Pablo Valencia
Copywriter: Juan Pablo Valencia
Illustrator: Nurlan Satarov
Photographer: Emil Amriev
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Highest Rated

Billoughsby's picture

Lose the rolling pin and I'm almost on board. The tense/worried/angry look on the face of this big bruiser should be enough.

Billoughsby
Activity Score 5144
Art Director |

That's it.

pierrelastname's picture

Great one! Nice insight !

pierrelastname
Activity Score 2869
Copywriter
Guest's picture

I thnk is it great stuff!

Guest
Guest's picture

great stuff!

Guest
Guest's picture

Nice shot. Not so nice customers?

Guest
Guest's picture

i dont get it. somebody xplain it plss. night dress and the thing he is holding?

Guest
jackmancer2017's picture

Ehm, I don't get it... what's he doing with that rolling pin...?

jackmancer2017
pierrelastname's picture

Usually women wait men when they spend the whole night with friends at bars. Now is the turn for women to be talking and enjoying the best coffee...so the men: Where is my wife ah??!!

pierrelastname
Activity Score 2869
Copywriter
Guest's picture

what says that this is not a father waiting his son?

Guest
Guest's picture

I wouldn't especially associate coffe with women, but I do like the imagery.

Guest
tzuik's picture

I think the wife will surely regret enjoying her Cafe Malina.

tzuik
Activity Score 104
Guest's picture

I didn't get it. Is it a coffee brand for women?

Guest
Guest's picture

easy

Guest
Roger Keynes's picture

Nice one, Kazakh's!

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

If that's the explanation, why the "Now open 24 hrs" headline? Really confusing.

Guest
pierrelastname's picture

Because, now they spend more time drinking, chatting with friends.... so she will very lat at home...

pierrelastname
Activity Score 2869
Copywriter
Guest's picture

I like it

Guest
Guest's picture

Great work, Pablo!

Guest
Guest's picture

COOL

Guest
thedesignaddict's picture

What I get from this ad is the guy's wife will be beaten if she goes home, so now she hides at the 24hr café?

Whiff!

thedesignaddict
Activity Score 5403
Art Director at Freelance
Guest's picture

Knowing the soviet "culture" of wife-beating this "twist" of role-play doesn't seem funny at all.

Guest
Guest's picture

Juan Pablo Borat Valencia - you cool!!!

Guest
aido's picture

Like your photography. So, is the cafe in a bad part of town?

aido
Activity Score 49
Art Director |

a-doh.com

Dzsoi's picture

Man spend their nights in pubs. From now on woman may spend their nights in malina cafe... because it's open 24 hours.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Billoughsby's picture

Lose the rolling pin and I'm almost on board. The tense/worried/angry look on the face of this big bruiser should be enough.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Guest's picture

What the hell is that?

Guest
Guest's picture

Still, the headline doesn't make any sense.

Guest
ad_kid's picture

Good photo, dont get the ad though.

ad_kid
Activity Score 11
Marketing Manager at SF
Guest's picture

This is a winner ad, congratulations.

Guest
Guest's picture

nice

Guest
Yarp's picture

Needs another line explaining the whole "girls night" idea because it's definitly not coming across right now.

Yarp
Activity Score 385
Copywriter at Freelance
Bitty86's picture

Since when was beating your wife a clever or funny idea. Where do these people come from?

Bitty86
Activity Score 71
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