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Eyelashes, Princess

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by Y&R, Brazil for Café BonoGrão, within the category: Non-Alcoholic Drinks.

Caption

Keep the distance
Café BonoGrão
Strong Brazilian Coffee

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Guilherme Racz
Copywriter: Lucas Casao
Illustrator: Zombie Studio
Print Agency Producer: Elaine Carvalho, Flavio Zamboni
Art Buyer: Monica Beretta
Account Manager: Luiz Villano
Planner: Eliana Yamaguchi
Media team: Cassiano Oliva
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Highest Rated

mahmoudb's picture

doesnt work

mahmoudb
Activity Score 50
Art Director
SoCH_TO's picture

Amazing art direction ...I love Brazilian art !!!

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

SoCH_TO's picture

Amazing art direction ...I love Brazilian art !!!

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

gadgets's picture

very good
PS: caption is wrong! ("Makes your barbecue deliciously hot. Extra strong pepper sauce.")

gadgets
Activity Score 1063
Crash's picture

Good Art Direction

Crash
Activity Score 193
Art Director at autodidacta
mmackinven's picture

Lovely art, but why do we want to keep those characters apart?
Same with the fighter, they should be fighting, not apart?

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

Hadrons's picture

Not because they don't want - because they can't - re the high level of caffeine in this deliciously potent Brazilian coffee.

(Ivan got the slogan wrong)

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

bate_palmas's picture

Thank you I was wondering what the hell was going on! Barbecues, what??? Ha ha ha

bate_palmas
Activity Score 1479
salil.sharma's picture

its looking valentine day ad
outstanding work.

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

somecopywriter's picture

Fantastic stuff!

somecopywriter
Activity Score 1113
Copywriter at Boomtown
mahmoudb's picture

doesnt work

mahmoudb
Activity Score 50
Art Director
Han Zhonghua's picture

Brazil RULES!! Well donne.

Han Zhonghua
Activity Score 70
Copywriter at Looking for! |

"Just one Idea can change everything"

the ulcer's picture

Wow!!! I see that and I want to touch myself!!

the ulcer
Activity Score 26
Fernando Fernandes's picture

Grande Sacada!!!! Puta idéia! boa finalizaçao e bom 3D

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
thedesignaddict's picture

Your average consumer would have no clue what this ad is saying.

Art: 10/10
Clarity of communication: 1/10

thedesignaddict
Activity Score 5403
Art Director at Freelance
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