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Eyelashes, Old Man

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by Y&R, Brazil for Café BonoGrão, within the category: Non-Alcoholic Drinks.

Caption

Keep the distance
Café BonoGrão
Strong Brazilian Coffee

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Guilherme Racz
Copywriter: Lucas Casao
Illustrator: Zombie Studio
Print Agency Producer: Elaine Carvalho, Flavio Zamboni
Art Buyer: Monica Beretta
Account Manager: Luiz Villano
Planner: Eliana Yamaguchi
Media team: Cassiano Oliva
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fcostausb's picture

Great.

fcostausb
Activity Score 173
Art Director
thedesignaddict's picture

I have absolutely NO idea what this ad means. None.

thedesignaddict
Activity Score 5403
Art Director at Freelance
SoCH_TO's picture

Amazing art direction ...I love Brazilian art !!!

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

italocr88's picture

the one with the fighters it's much more clear.. but, great campaign

italocr88
Activity Score 260
Copywriter at Ogilvy & Mather Argentina
YJ's picture

Wrong caption under the image.

I love the art direction. Fantastic imagery.

YJ
Activity Score 375
Art Director
Hadrons's picture

Ivan, the capture should be: "strong Brazilian coffee" nothing about spicy sauce ...
It's indicate the high level of caffeine despite the urge to close the eyes.

Great campaign, Like the concept.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

CommandZ's picture

Thanks Hadrons, now this is making sense.

CommandZ
Activity Score 2498
Creative Director
gadgets's picture

amazing details! Good campaign.

gadgets
Activity Score 1063
kylevuong's picture

awesome campaign!

kylevuong
Activity Score 31
Award School
mareanx's picture

This is why Im envious of brazilians, simply great!!

mareanx
Activity Score 196
Art Director at Freelance
goci134's picture

excellent art direction

goci134
Activity Score 243
Copywriter
chanfron's picture

It's funny&amazing!fantastic art direction!

chanfron
Activity Score 36
salil.sharma's picture

Outstanding Campaign
its new Revolution in Coffee & Cafe Industry
Art Director & Designer Both are Rocking.

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

somecopywriter's picture

Simply amazing work.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
mockingbird's picture

really fresh work! and lovely stuff. they didnt win the world cup but brazil's work is always winning at cannes.

mockingbird
Activity Score 238
kleenex's picture

I like the art, not so sure on the copy.

kleenex
Activity Score 51110
Web Designer/Developer
Fernando Fernandes's picture

Grande Sacada!!!! Puta idéia! boa finalizaçao e bom 3D

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
Ad Eagle's picture

copy ruined it.

Ad Eagle
Activity Score 41
Copywriter
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