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Agency Network: 
Published/Aired: 
October 2009
CAF Print Ad -  Balloon

Description

Print advertisement created by Grey, Italy for CAF, within the category: Public Interest, NGO.

Caption

Caf gives back to abused children the lightness of childhood.

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Copy Supervisor: Simona Angioni
Art Director: Letizia Bozzolini
Copywriter: Livia Cappelletti
Account Supervisor: Lilli Guacci
Account Executive: Vito Plantamura
Art Buyer: Virginia Salvucci
Photograoher Agent: Multi
Photographer: Marco Cremascoli
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Highest Rated

J Designer's picture

aw i like it. its sad. i feel sorry for the poor little girl.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
janed's picture

like the photograph... not so much the idea. its too force fit.

janed
Activity Score 98
Copywriter at Law & Kenneth
Marlus Lau's picture

I find the idea great, the execution is ok.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
LeeHarvey's picture

Caf gives back to abused children the lightness of childhood. Shouldn't that be Caf gives back the lightness of childhood to abused children? Anyway, it's a pretty picture, concept is okay.
(another 7/10, I must be getting old.......)

LeeHarvey
Activity Score 3045
Creative Director
Juan Cabral's picture

My grandmother would love this. I am showing it to her.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Chopper's picture

Smart balloon?

Chopper
Activity Score 1015
Guest's picture

hahaha!

Guest
J Designer's picture

aw i like it. its sad. i feel sorry for the poor little girl.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
silvi's picture

I feel sorry for the client.

silvi
Activity Score 4172
Copywriter
Guest's picture

Love it!

Guest
Guest's picture

i love the way bodycopy is written.

Guest
kurtberengeiger's picture

I just hope that line works better in Italian.

kurtberengeiger
Activity Score 7323
Copywriter
rolling.stone's picture

liked it very much

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

rits's picture

nice!!!

rits
Activity Score 74
Illustrator
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