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Jeep

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by JWT, India for CADD, within the category: Public Interest, NGO.

Caption

Don't let the drink drive you.

Advertising Agency: JWT, Delhi, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Priti Kapur
Senior Creative Director: Kishaloy basu
Art Director: Kunel Gaur
Copywriter: Sayantan Choudhury
Account Director: Preetika Mohan
Illustrator: Nithin Rao Kumblekar
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Shawali's picture

Bad copy, great visual.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Nike Diesel's picture

Copy works perfectly fine.

Nike Diesel
Activity Score 13630
Art Director
everartz's picture

good visual but something feels not complete

everartz
Activity Score 7613
Art Director |

| everartz |

kleenex's picture

They fully nailed the visual, but fully stunk on the copy.

kleenex
Activity Score 52582
Web Designer/Developer
observant vicky's picture

it's an art not ad...
big daddy's are forgetting advertising basics...
this ad might grab attention but I don't think it'll be effective.

observant vicky
Activity Score 194
Copywriter
Tuco's picture

I agree.

Tuco
Activity Score 289
Copywriter at ah...
salil.sharma's picture

I LOVE THIS CAMPAIGN
GOOD ART &
EXECUTION IS AWESOME

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Hater's picture

So this nonsense is supposed to make people stop drinking and driving? Give me a brake! (oh wait, brake before you break! great copy for this campaign! lol)

Hater
Activity Score 82
observant vicky's picture

Never say don't drink and drive or something similar to that physiologically it encourages drinkers to do just opposite.

observant vicky
Activity Score 194
Copywriter
Jpglue's picture

oohhhhh so nice

Jpglue
Activity Score 28
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