Agency Network: 
January 2009


Print advertisement created by Ogilvy, India for Cadbury, within the category: Confectionery, Snacks.


It has been alleged that some people achieve greatness only to treat themselves to a Bournville Little knowing that this is when the really hard part begins. Because the science of making Bournville comes second only to the art of eating it. You never gobble up a Bournville, you take time out to gaze at it lovingly. You break it like it were bad news - gently. Hear the 'snap' but don't ask why, one day you'll know. Get lost in the aroma even before the thought of eating crosses your mind. Lastly, ask yourself 'Have I earned it?' If the answer is yes, welcome. Welcome to the good life.

Advertising Agency: Ogilvy & Mather Advertising, Mumbai, India
Creative Director: Siddhartha Dutta
Art Director: Siddhartha Dutta
Copywriter: Manoj Shetty
Illustrator: Master Blasters
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shahidali's picture

nice art direction. the only good point.

Activity Score 4069
Dhaka, Bangladesh |


Both Sides of the Brain's picture

Ivan, I think there might be a problem with the website. Or perhaps, it's just me. The thing is I've been trying to sign in since a few days, but I could not. Thankfully, I managed to now. And yes, if you are wondering, I did check my caps key :)

Both Sides of t...
Activity Score 173
Copywriter at Bombay
ivan's picture

Maybe it's just your browser. Let me know if it happens again.

Creative Director at Ads of the World
Both Sides of the Brain's picture

I'll try logging in with another browser then. Thanks.

Both Sides of t...
Activity Score 173
Copywriter at Bombay
shahid.h's picture

quite liked the copy...

Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
NatalieM's picture

"Welcome to the good life."

I like that line and the positioning they've established here.

Activity Score 1685
Topolewski |


everartz's picture

too much text for me... besides i appreciate the colors choice i dont see an idea around here..

Activity Score 7613
Art Director |

| everartz |

Dev Kumar's picture

Wooops....almost got me into a trance.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Guest's picture

this ad has absolutely no grounding in truth.

Guest's picture

No I don't get the drift!!!

Sdb's picture

The copy is very nice..

Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
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