Agency Network: 
April 2009

Print advertisment created by Ogilvy, India for Cadbury, within the category: Confectionery, Snacks.

Do you have the confidence to beat up brainteasers?
Inter school quiz and confidence challenge.

Advertising Agency: Ogilvy & Mather Advertising, Mumbai, India
Creative Directors: Abhijit Avasthi, Manoj Shetty, Siddhartha Dutta
Art Director: Sreejith Kodoth
Copywriter: Ranjit Sasidharan
Illustrator: Master Blasters
Photographer: Pallavi Gujarathi
Client Services Director: CV Meenakshi
Account Supervisor: Samson Jones
Senior Account Executive: Nitin Mascarenhas

Comments (10)

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funky_frogii's picture
Activity Score 2538

glass ll hurt the boy.if he kicks the glass wit leg it ll be better.

Infected by a virus called CREATIVE | "And ya I Love Everything" |

Emran Hayat's picture
Emran Hayat
Activity Score 832

yes tht looks awful... the kid must've died on spot. look at those razor sharp glass pieces flying over. i guess thts a bad idea of breaking glass

Creativity is a natural extension of our enthusiasm

mrckais's picture
Activity Score 417

creo que lo estan tomando muy literal, se trata del concepto, ademas, los numeros no vuelan asi?, o tambien criticaran eso??

me parece normalon el anuncio, ni bueno ni malo


Guest's picture

very nice campaign

Guest's picture

nice execution.

Guest's picture

nice execution

ruSh.Me's picture
Activity Score 109

Photoshop error... The reflection of the boy's shoe would show the sole.. The Boy is just flipped and put below the original to create the reflection.. Not expected from O&M!!

ihatescamads's picture
Activity Score 12

Hey high and mighty Ogilvy people...get down from that high horse and start executing your ads properly. What a goof up with that reflection of the boy. and to see the creative directors names displayed so proudly it is shameful. Don't be so greedy for awards. At least showcase some flawless work.

manumartin5's picture
Activity Score 1196

Very nicely executed ad.. Well thought.

Srivatss N Iyer's picture
Srivatss N Iyer
Activity Score 121