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Price war, Tank

Campaign
Agency Network: 
Published/Aired: 
June 2008

Description

Print advertisement created by Kitchen, Norway for Byggmax, within the category: Retail Services.

Caption

Price war on building materials.
As our competitors bombard you with explosive offers, our only weapon is building materials at constantly low prices.

Advertising Agency: Kitchen, Norway
Illustrator: Björn Nordberg
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iswanda82's picture

wow !!

iswanda82
Activity Score 346
Art Director
truecopy's picture

Wow indeed. I see Kitchen has some skilled cooks around :) Keep up the good work!

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

Olafski001's picture

cool!
i really like these

Olafski001
Activity Score 1193
Copywriter |
Prof's picture

Top notch !
Bravo!

Prof
Activity Score 1449
Copywriter |

Quite really.

Wordnerd's picture

if this war-strategy is good, the ad is great.

Wordnerd
Activity Score 6692
Copywriter
sun15th's picture

Love the campaign! Good Art Direction. Keep up!

sun15th
Activity Score 14
Senior Art Director
dnguyen's picture

beautiful, i like it alot. maybe a bit similar look with the frog and watermelon for (i think tamiya?) ... but still beautiful!

http://adsoftheworld.com/media/print/tamiya_watermelon

dnguyen
Activity Score 81
RMIT
kusseejner's picture

I really dig this, but the subheadline is not really needed for. The war puns get quite out of hand, I think

kusseejner
Activity Score 242
matks's picture

Right, remove the subheadline. It flatters the message. Otherwise very cool ad.

matks
Activity Score 476
Advertising
ogilvyandmenon's picture

lets hope that the client made them write it ..

ogilvyandmenon
Activity Score 178
O&M India
Davosk's picture

Excellent art direction and idea.

Davosk
Activity Score 4815
Art Director
ricklongo's picture

Speaking as an adman, this doesn't quite work for me. Great art direction, but it's still the overused concept of "one thing forming another thing".

Should be fine with the public, I guess.

ricklongo
Activity Score 1244
askon's picture

Ridiculous illustration

askon
Activity Score 433

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

sloppy4's picture

how about "we've slashed prices" and the products make up a variety of serial killers.

sloppy4
Activity Score 1492
Jet Propulsion Lab's picture

I was JUST thinking about that. "...slashed prices in this cut-throat market"? ; )

Can the body copy be a little more tacky, please? I mean, it's like "get it? get it? GET IT???" We GOT IT, all right?! Sheeesh!

Jet Propulsion Lab
Activity Score 10679
Copywriter
robottttrockkkk's picture

que chevre la direccion de arte.

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
salvarredy's picture

Really, really great job.
Amazing

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

Copy_Can's picture

Cheap building materials, eh?

No thanks. I want quality building materials.

And before anyone replies saying "they were refering to price", allow me to connect the dots for you with a sharpie:

The tagline is HORRIBLE.

Copy_Can
flavourfish's picture

Love it!!! Good and prob. hard work.

flavourfish
Activity Score 125
Byavisen Bergen
Umberto Vonspiel's picture

It's indeed really good!

Umberto Vonspiel
Activity Score 81
Euro RSCG 360 |

http://www.umbertovonspiel.com/ - Let's work together and do many great things !

NatalieM's picture

Interesting angle you've taken on this.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Ronas's picture

WOW. What a fucking Art Direction.

Congrats.

Ronas
Activity Score 30
ID/TBWA
picktokyo's picture

nice very nice a.d

picktokyo
Activity Score 1404
Copywriter at JWT
ogilvyandmenon's picture

brilliant art direction, i am sure it came from some serious research by the team.
top notch. worldclass. just wondering how long it would have taken to execute it..

ogilvyandmenon
Activity Score 178
O&M India
Farfa's picture

Good Art Direction!
Bravo!

Farfa
Activity Score 109
Art Director at Freelance
capywriter's picture

Super!

capywriter
Activity Score 5509
Copywriter at Freelance
fractalrene's picture

Good work.

fractalrene
Activity Score 1504
Copywriter
sparky's picture

this is sooooo cool.

sparky
Activity Score 454
Copywriter at M&C Saatchi
krautland's picture

wow, what a fun idea.

krautland
Activity Score 3216
Art Director at erm... no calls please.
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