Advertisement
Log in or register to post comments
rikitiki's picture

awesome.

rikitiki
Activity Score 630
Copywriter
jmcho's picture

great concept, love the art direction

jmcho
Activity Score 278
Art Director at Gotham, Inc.
philippertl's picture

Haha, I love that one, really good!

For hire and desire ... http://www.prettymorning.co.uk

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

Darrin Stephens's picture

Clearly I'm in the minorty. Because I find this ad ridiculously unappetizing. Gross! Notice how they say NOTHING about the quality of the food, only the quantity.

Darrin Stephens
Activity Score 242
Creative Director
addyhoch10's picture

i disagree. their main usp is that their serving huge meals, likely bigger than in other restaurants.

nevertheless, nobody would commit such gluttony if it didn't taste good.

i'm lovin it

addyhoch10
Activity Score 2592
Art Director
Darrin Stephens's picture

You're making my point exactly. The bigger the portion, the less likely you're eating a high quality meal. Good food is hardly ever "all-you-can-eat", buffet style or likely to be portions so enormus you need to adjust your clothing. Fine, the u.s.p. is huge meals. But to me that equals bad food. Maybe I say this because as we all know, here in America, we are known the world over for our gluttony and being over weight. Why? Because everyday we go to restaurants and do exactly what you're saying we don't. And that's feed at the never-ending trough like pigs and consume mass quantities of so-so food, JUST because it was placed in front of us. I see your point but for a sit down restaurant, I think selling the fact that you serve HUGE meals is a bad strategy and a bit irresponsible. Now I'm going to go eat a whole pie by myself.

Darrin Stephens
Activity Score 242
Creative Director
Rog's picture

We hear you DS, but you're arguing business strategy (with a dash of personal crusade) here, mate. :)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

addyhoch10's picture

darren i agree with you 100%, this wouldn't work in the u.s. for the reasons you mentioned.

but it's different in europe. it took a while for this all-you-can-eat "culture" to spill over from the states and still, it's not as common as in the u.s.

now this ad's been done for romania and the one thing the eastern bloc has never been famous for is it's high quantity of all-you-can-eat restaurants. what i'm trying to say is that there are countries where huge meals stand for a generous host, not for cheap grub.

the buttons on the floor prove that these huge meals aren't just huge, they also taste good.
that's why i love this ad.

addyhoch10
Activity Score 2592
Art Director
macska's picture

You all should consider also the fact that this was printed in Romania, where people for a long while, because of the communist regim, did not have enough food. It's a reminescence, in the back of people's mind, that the bigger, the better. So, it has a big impact.
It is true that lately, we, Romanians, are trying to build a new perspective over our diet: healthy and moderate food. But this is just a step in the process of creating a culture of healthy eating. And this is slown down by the fact that Romanians do not confrunt yet with the consequences of a bad diet: obesity.
Anyhow, this print has a lack of social responsability, I agree.

macska
Activity Score 6
Advertising Pawn's picture

Love this one. The other is a little less striking, yet remains funny.

http://adpawn.ovh.org

Advertising Pawn
Activity Score 419
Other |

_________________________________

Join the rarely updated ad orgy here: http://www.advertisingpawn.com

hang-the-dj's picture

Okay idea, but could have been a little more subtle, a handfull of buttons would have done the trick.

hang-the-dj
Activity Score 1262
Copywriter
Rog's picture

More! ;)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

ivan's picture

Haha! I hear you! ;)

ivan
Creative Director at Ads of the World
T-Tagore's picture

Good Job.
Just check the left bottom corner, the image seemed to be unfinished.

T-Tagore
Activity Score 38
Creative Director at Dentsu Creative Impact |

Most trying times.
TotalChaos

ivan's picture

I think that's how it should be. The floor is made of pieces.

ivan
Creative Director at Ads of the World
tantrik_indian's picture

i like it. i assume - if the food is good, you order more, eat more...
:D
~~be cool eh!~~

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

jungleraven's picture

no doubt th idea is brilliant...i agree wth one of th comments
above tht a handful of
buttons cud hv been bettr...likd th photography...

jungleraven
Activity Score 291
Copywriter |

Sell the sizzle, not the steak.

Mack Daddy's picture

Some people want filling meals and find all this cordon bleh five-star cuisine that is mostly different coloured sauces and a handful of leaves somewhat pretentious and froo-froo. I don't see anything wrong with advertising that your portions are bigger.

Mack Daddy
Activity Score 18
Planner
A. J. SMITH's picture

I'm with addyhoch on this one, I think that the fact that they have eaten to bursting point says the food must be tasty, as well as big portions.

Bet it was tough getting the client to go for it though.

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
joelapompe's picture

I love it! And I love to say I love a campaign because I'm often so hard.

joelapompe
Activity Score 3853
Chris's picture

this is great,

romania actually has something going for it other than draculas castle.

Chris
Activity Score 1935
Art Director
ivan's picture

Dracula was hungarian btw. Not many ppl know it. Transylvania was part of Hungary at the time.

ivan
Creative Director at Ads of the World
onezero's picture

I am one of "that" people that know something about this.
Dracula was not a hungarian. Transylvania was "in the hands" of the Austrian and Hungarian Empire, or better an "occupied territory".
The romanian state begin to exist in 1601 and after that more then 300 years was occupied. So, please be careful what are you saying about Romania. Look close and read more history books about Romania.
Begin wiht this:

http://en.wikipedia.org/wiki/Vlad_III_the_Impaler#Wallachian_royalty_a...

thanx

onezero
Activity Score 5
Other
Julius's picture

Great!

Julius
Activity Score 20
Copywriter
itch's picture

this is good! lol

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

boRn2tRy's picture

Cliche...

too old

boRn2tRy
Activity Score 42
Art Director
Featured Content

Latest Collections

Advertisement