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Butterfly

Published/Aired: 
October 2007
 Butterfly

Description

Center Parcs is well-known for their holiday parks in The Netherlands, Belgium, France and Germany. The parcs are all nicely settled in nature and you can do al kinds of holiday-activities like mountainbiking, bowling, golf, etc. What's less known is their business-accomadations (Center Parks Meetings & Events) for training, presentations, seminars, teambuilding-activities, etc. In this campaign business-models and powerpoint presentation graphics suggest to come and do business-stuff in Center Parcs. The campaign is also being launched online in all kinds of powerpoint-animations.

Caption

Come and enjoy nature before starting the sales training

Advertising Agency: Ogilvy, Amsterdam, The Netherlands
Art Director: Marco de Jong
Copywriter: Thijs Bontje
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Rachel.Mann's picture

Nononononono these are godawful :/

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

picky2's picture

they are meant to be godawful... so thanks for the compliment

picky2
Activity Score 280
Copywriter
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