We do miracles

Agency Network: 
January 2011

Print advertisment created by Publicis, Canada for Butler's Club, within the category: Recreation, Leisure.

We do miracles

Advertising Agency: Publicis, Montreal, Canada
Creative Directors: Nicolas Massey, Carl Robichaud
Art Director: Carl Robichaud
Copywriter: Nicolas Massey
Photographer: Alain Desjean

Comments (23)

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luiggihope's picture
Activity Score 12



welsh523's picture
Activity Score 150

I do like this ad. I think that it is the right amount of edgy and has solid artistic value. I just feel like a little something is missing. It's missing a piece that I can't place.

Vingy's picture
Activity Score 474

Well i think "turn the water into wine" would be a better miracle but its just me =P

writersblog's picture
Activity Score 553

No you are not alone. He should walk on wine to be anything interesting.

Lazarus's picture
Activity Score 1536

Sorry. No relevance at all.

CuriousPencil's picture
Activity Score 4225

How offensive! Who's going to hire a butler with wrinkled trousers?

Oh, and unless your dog's called Butler or you only have one member, it should be "Butlers' Club". Can I suggest the subtagline "Overpromises a specialty"?

jackmancer2017's picture
Activity Score 6992

I don't get it, sorry ;p maybe I'm just too tired right now but can anyone explain it?

MichaelJohnJ's picture
Activity Score 38

you must be exhausted..

LeeHarvey's picture
Activity Score 3045

Wow, you must be a genius. But thanks for explaining, I'm as tired as Jack Mancer. Or maybe just thickheaded.

MichaelJohnJ's picture
Activity Score 38

Thanks for the compliment Lee

LisaEve's picture
Activity Score 11

None too appetizing. Bloody hands? Why not walk on water if the Jesus reference is a must?

Glut's picture
Activity Score 3935


luispiter's picture
Activity Score 2756


everartz's picture
Activity Score 7613

blood on hands isnt good to sell whatever product... total failure

| everartz |

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

good comment

Janae's picture
Activity Score 385

the butler looks more like a puppet than a man. the clothes are not fit well.
of course I want the service, but the combination of religion and a good restaurant
or cocktail bar are not working for me.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Nice visual pun. However, the stigma of a creased, shiny suit trumps the miracle of stigmata. Plus the errant apostrophe is unholy.

Write a wise saying and your name will live forever – Anonymous.

LukeySM's picture
Activity Score 7

While the play on eyes is nice, an affluent citizen who is considering a butler service would surely know that the second button of a suit jacket is always to be left unbuttoned. In a profession where these small details are paramount to good service, this flaw in the advertisement will most likely turn away some customers.

Also, a butler is generally imagined as wearing tails and a bow-tie. A wrinkled business suit doesn't yell butler.

sintra's picture
Activity Score 699

confusing advert

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

There are better ways to show miracles.
Blood & religious iconography are always an attention grabber.

miko1aj's picture
Activity Score 3086

offensive. Jesus Christs' stigmata are not a obvious link to His miracles. And yes - using this as an anecdote is miserable in my opinion.

mujerendiagonal's picture
Activity Score 84


skeMaMen's picture
Activity Score 428

Sick... And really lazy...

>>> Designed to be signed...