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Jet Propulsion Lab's picture

Very Gary Goldsmith (for those familiar with his past work.)
A very solid ad. I'm not in love with it for some reason. But if it goes on to win something, I can clearly see why.

Jet Propulsion Lab
Activity Score 10679
Copywriter
TopJeff's picture

Great campaign.

Jeff

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TopCreatives, the premier online community for creative pros.

TopJeff
Activity Score 479
Marketing Manager
sakal jain's picture

so simple. . .perfect communication.Great ad.

sakal jain
Activity Score 4
Copywriter
Davosk's picture

I love this campaign, perfect, simple in every way.

Davosk
Activity Score 4815
Art Director
Yeminius's picture

I wish that that thing would be possible in my country
HAIL TRANSANTIAGO!

Yeminius
Activity Score 151
Other
Ftoom's picture

It would've had a much greater impact if the book was suspended in mid-air - sort of like it's still in the readers hand, but the reader's invisible - rather than it being placed on the bench, cuz that just looks like the reader went to a bathroom break or something.

Ftoom
Activity Score 6
AUS
Guest's picture

Ftoom:

"that just looks like the reader went to a bathroom break or something."

That's why there's the line 'Escape into a book'...

Guest
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