Bus stop

April 2007



Stop uploading. Stop downloading. Stop copying. Stop lending. Stop borrowing. Stop promoting. Stop dealing. Stop recording. Stop sharing. Stop selling. Stop buying.
True fans don't steal.
Piracy. It stops when you do.

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Ed Jones
Art Director / Illustrator / Typographer: Fadi Yaish
Copywriter: Avinash Sampath
Photographer: Sunil Raju

Comments (28)

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sloppy4's picture
Activity Score 1492

but if they're thieves, shouldn't they all be involved in some sort of thievery?

more like a town of bored s and m rejects.

or perhaps they're saying we're all thieves. or maybe it's just a visual in search of an idea.

gibshellenberger's picture
Activity Score 157

ivan, are you in love with ed? hahahaha.

ivan's picture

It's only platonic. ;)

Jonny Lonestar's picture
Jonny Lonestar
Activity Score 282

piracy is anonymous. the thought is nice though.

carlos78's picture
Activity Score 4

I like it.
It´s Different.

Rusio's picture
Activity Score 326

Nice idea bad copy.
I think just one good line could make a difference.

addyhoch10's picture
Activity Score 2592

totally agree with you

RITALIN's picture
Activity Score 91

I like it! And i also like the copy. It`s precise and has rithm.
Nice one.

Digital Integration Director of McCann Santiago

mikelite's picture
Activity Score 1031

yeah, berate your audience. that's a great way to talk to people. Because it worked so well when my mom did it when I was a teenager. I'm gonna go download something right now.

andysceptic's picture
Activity Score 22

i agree. i actually thought the copy was taking the piss out of all the laws, rules, regulations and instructions we are being berated with these days. i was waiting for the copy to finish with something telling us to take 'time out' from all that shite.

Stigset's picture
Activity Score 1454

This doesn't make me feel like a criminal, it makes me feel like I take part in some resistance group in a totalitarian regime were I'm not allowed to do anything. Actually I feel like a hero when I'm downloading, after having read that copy...

jennywhx's picture
Activity Score 1142

btw, bad copy. it sound like i am in the world of "full-with-nonsense-rules"

Minimum's picture
Activity Score 1430

dont do this, dont do that, keep away from this, dont touch that...

This advertisement has an OK tought but the copy gives it a BIG parent feel. Its pointing the warning finger. When we look at ads, we dont want that finger shaken angrily at us.

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Yokel's picture
Activity Score 604

Stop buying?!

A. J. SMITH's picture
Activity Score 2822

Yeah I didn't get that either.


Yokel's picture
Activity Score 604

Perhaps in Dubai they have a different way of getting their music. Maybe if you want to dance or kick back and listen to something you have to rent a little mini band that fits in your mp3 player and perrforms for you there...

addyhoch10's picture
Activity Score 2592

no music industry - no piracy.
it's as simple as that...

too bad about the nice picture.

Fallon's picture
Activity Score 108

Always thought Saatchi & Saatchi
would be a good place to work.
Now I change my mind.

Moral of the story:
Never trust a company
that fired its founders.

popdistortion's picture
Activity Score 1592

At least not Saatchi Dubai. Thought the same thing.
This ad though is the first that gets halfway there.

Disco Munky's picture
Disco Munky
Activity Score 3890

Who are they to tell us not to download?

When we don't have to pay £20 to see some piece of crap in the cinema or pay £15 to listen to some pre pubescent boys sing about feelings then we'll stop downloading.......but if that never happens then we'll never stop downloading and then they'll have to put prices up to make their money and then we'll download more, and they'll hike prices then...then..oh my god! We're doomed.

I need more cow bell.

Doin' it for the points

chinaski's picture
Activity Score 951

IMHO it shows the problem but it isn't convincing.

mrtalented's picture
Activity Score 2171

the idea is forced. the execution is even forced and irrelavant.

juliangray's picture
Activity Score 987

The hole piracy = robbery, is outdated i even remember a VHS ad for this subject.

People WONT feel that are robbing when they are downloading, the same way that the music industry doesnt ffeel the same when charging a CD 30$ and giving the artist 2$.

Wanna stop piracy? Lower your prices you greedy sob's.

Disco Munky's picture
Disco Munky
Activity Score 3890

Damn straight!

.........Henry. Jones. Junior!........I like Indiana....... We named the dog Indiana

Doin' it for the points

PARUSA's picture
Activity Score 2

This ad could have been better as a reminder for people stealing taxi rides.. heheh

sharan's picture

Time Out is a magazine. I can understand people should read Time Out instead of stealing but somewhere there is no linkage with the subject matter. Its a very loutish ad all in all.

brainstormdxb's picture
Activity Score 9

and by the way the photography is not a waw, it should have been much better. if they are shooting such a dramatic thrilling stealing concept.

Guest's picture

Nice one. Though the underlying idea seems to be that "everyone's doing it". So screw the corps, they should adapt to us, not everyone to them.