Bus stop

April 2007
 Bus stop




Stop uploading. Stop downloading. Stop copying. Stop lending. Stop borrowing. Stop promoting. Stop dealing. Stop recording. Stop sharing. Stop selling. Stop buying.
True fans don't steal.
Piracy. It stops when you do.

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Ed Jones
Art Director / Illustrator / Typographer: Fadi Yaish
Copywriter: Avinash Sampath
Photographer: Sunil Raju
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sloppy4's picture

but if they're thieves, shouldn't they all be involved in some sort of thievery?

more like a town of bored s and m rejects.

or perhaps they're saying we're all thieves. or maybe it's just a visual in search of an idea.

Activity Score 1492
gibshellenberger's picture

ivan, are you in love with ed? hahahaha.

Activity Score 157
Creative Director
ivan's picture

It's only platonic. ;)

Creative Director at Ads of the World
Jonny Lonestar's picture

piracy is anonymous. the thought is nice though.

Jonny Lonestar
Activity Score 282
Art Director
carlos78's picture

I like it.
It´s Different.

Activity Score 4
Rusio's picture

Nice idea bad copy.
I think just one good line could make a difference.

Activity Score 326
addyhoch10's picture

totally agree with you

Activity Score 2592
Art Director
RITALIN's picture

I like it! And i also like the copy. It`s precise and has rithm.
Nice one.

Activity Score 91
Creative Director at McCann Santiago |

Digital Integration Director of McCann Santiago

mikelite's picture

yeah, berate your audience. that's a great way to talk to people. Because it worked so well when my mom did it when I was a teenager. I'm gonna go download something right now.

Activity Score 1031
Copywriter |

andysceptic's picture

i agree. i actually thought the copy was taking the piss out of all the laws, rules, regulations and instructions we are being berated with these days. i was waiting for the copy to finish with something telling us to take 'time out' from all that shite.

Activity Score 22
Stigset's picture

This doesn't make me feel like a criminal, it makes me feel like I take part in some resistance group in a totalitarian regime were I'm not allowed to do anything. Actually I feel like a hero when I'm downloading, after having read that copy...

Activity Score 1454
Art Director
jennywhx's picture

btw, bad copy. it sound like i am in the world of "full-with-nonsense-rules"

Activity Score 1142
Other | jwhx:Visionary

Minimum's picture

dont do this, dont do that, keep away from this, dont touch that...

This advertisement has an OK tought but the copy gives it a BIG parent feel. Its pointing the warning finger. When we look at ads, we dont want that finger shaken angrily at us.

Activity Score 1430
Graphic Designer |

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Yokel's picture

Stop buying?!

Activity Score 604
Art Director
A. J. SMITH's picture

Yeah I didn't get that either.


Activity Score 2822
Yokel's picture

Perhaps in Dubai they have a different way of getting their music. Maybe if you want to dance or kick back and listen to something you have to rent a little mini band that fits in your mp3 player and perrforms for you there...

Activity Score 604
Art Director
addyhoch10's picture

no music industry - no piracy.
it's as simple as that...

too bad about the nice picture.

Activity Score 2592
Art Director
Fallon's picture

Always thought Saatchi & Saatchi
would be a good place to work.
Now I change my mind.

Moral of the story:
Never trust a company
that fired its founders.

Activity Score 108
Creative Director
popdistortion's picture

At least not Saatchi Dubai. Thought the same thing.
This ad though is the first that gets halfway there.

Activity Score 1592
Disco Munky's picture

Who are they to tell us not to download?

When we don't have to pay £20 to see some piece of crap in the cinema or pay £15 to listen to some pre pubescent boys sing about feelings then we'll stop downloading.......but if that never happens then we'll never stop downloading and then they'll have to put prices up to make their money and then we'll download more, and they'll hike prices then...then..oh my god! We're doomed.

I need more cow bell.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

chinaski's picture

IMHO it shows the problem but it isn't convincing.

Activity Score 951
mrtalented's picture

the idea is forced. the execution is even forced and irrelavant.

Activity Score 2171
Creative Director
juliangray's picture

The hole piracy = robbery, is outdated i even remember a VHS ad for this subject.

People WONT feel that are robbing when they are downloading, the same way that the music industry doesnt ffeel the same when charging a CD 30$ and giving the artist 2$.

Wanna stop piracy? Lower your prices you greedy sob's.

Activity Score 987
Art Director
Disco Munky's picture

Damn straight!

.........Henry. Jones. Junior!........I like Indiana....... We named the dog Indiana

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

PARUSA's picture

This ad could have been better as a reminder for people stealing taxi rides.. heheh

Activity Score 2
Graphic Designer
sharan's picture

Time Out is a magazine. I can understand people should read Time Out instead of stealing but somewhere there is no linkage with the subject matter. Its a very loutish ad all in all.

brainstormdxb's picture

and by the way the photography is not a waw, it should have been much better. if they are shooting such a dramatic thrilling stealing concept.

Activity Score 9
Art Director at Promoseven 360, Dubai |

A brainpower in search for an opening, any takers?

Guest's picture

Nice one. Though the underlying idea seems to be that "everyone's doing it". So screw the corps, they should adapt to us, not everyone to them.

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