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Metal Mom

Campaign
Agency Network: 
Published/Aired: 
January 2018

Description

The BurgerFi campaign brings together two things that make them distinct — the exclusive ingredients they use in their burgers and also the highly inclusive nature of their brand. To make those points stand out, we paired items from their menu with people who are equally rare and wonderful. This inspired a rallying cry — Burgers for Every 1 — a nod to the top 1% beef they use and a promise to please every type of burger lover.

Print advertisement created by Partners + Napier, United States for BurgerFi, within the category: Food.

Advertising Agency: Partners + Napier, Rochester, USA
Executive Creative Director: Pete VonDerLinn
Creative Director / Art Director: Dan O’Donnell
Creative Director / Copywriter: Scott Allen
Illustrator: Rick Calzi
Photographer: Dean Alexander
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