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Wrap

Campaign
Agency Network: 
Published/Aired: 
July 2010

Description

The products are depicted typographically with expressions relating to their great taste.

Print advertisement created by Interone, Germany for Burger King, within the category: Food.

Advertising Agency: Interone GmbH, Munich, Germany
Executive Creative Directors: Marco Mehrwald, Thomas Pakull
Creative Director: Shin Oh
Art Director: Christopher Grouls
Copywriters: Christopher Grouls, Bernd Nagenrauft, Lars Haensell
Illustrator: Serial Cut, Spain
Account Executive: Katharina Aschauer, Max Wiemann
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Highest Rated

Guest's picture

nice execution of the idea

Guest
ivan's picture
ivan
Creative Director at Ads of the World
silvi's picture

Great art piece!

silvi
Activity Score 4172
Copywriter
Guest's picture

I think this is a total plagiarism http://pbskids.org/wordworld/index_flash.html

Guest
ivan's picture

I don't see this as a problem. This is advertising for a burger. That is a kid's show. There is almost nothing new in the world.

ivan
Creative Director at Ads of the World
dadada's picture

i don't either see a problem with using typography to illustrate visual!

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Guest's picture

Wait... are you trying to say that pbs kids are the only company to have used typography to illustrate an image or object? Get out of here.

Guest
Guest's picture

Just because something has been done before doesn't invalidate the quality of something that came after. How's your Myspace account? Do you listen to Fleet Foxes or consider them a total Beach Boys ripoff?

Guest
Sushi lover's picture

pretty attractive

Sushi lover
Activity Score 907

Dream needs to be big!

abake's picture

Not very interesting or new, though, is it?

abake
Activity Score 1262
RMG Connect Colombia
Miss Copywriter 22's picture

@ Ivan- thanks for the link, amazing collection!

Miss Copywriter 22
Activity Score 175
Copywriter
Anonymous Author's picture

Sounds yummy, looks bad for the tummy.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

cool art:-)

Guest
salamandos's picture

not so nice

salamandos
Activity Score 1947
Art Director
Guest's picture

3D type has been done to death. move on.

Guest
eduskalona's picture

This is Word World!

eduskalona
Activity Score 8
Copywriter at Publicis Chile
m.guney's picture

close...

m.guney
Activity Score 67
Copywriter
aRianna_.'s picture

I like the typographic image. It's well elaborated.

aRianna_.
Activity Score 281
Media Buyer at CultureSpan Marketing
riyelam's picture

Serial Cut.......... Rocks

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
Guest's picture

nice execution of the idea

Guest
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