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The day after

Agency Network: 
Published/Aired: 
January 2013
Burger King Print Ad -  The day after

Description

Print advertisement created by Shout, Sweden for Burger King, within the category: Food.

Caption

Whopper 113 g. A good start to the day after.

Advertising Agency: Shout, Gothenburg, Sweden
Art Director: Calle Österberg
Copywriter: Pontus Caresten
Illustrator: Superstudio
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Highest Rated

mr.x's picture

Fun idea! Every food-ad doesn't have to be mouthwatering! This is something people can relate to. I too eat fast food the day after. I like it. Good job with the logo placement.

mr.x
Activity Score 998
Forsbergs Skola
tazyboy's picture

Good concept and nice art direction

tazyboy
Activity Score 777
Art Director
Troll's picture

Finally a fast food ad that alludes to the product's true purpose for majority of folk out there. The hangover cure.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

jackmancer2017's picture

First I thought it was a battery or something - after seeing the Mac ad I realised it's a cylinder of medicine. Meh.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
eins-eins-null's picture

hmh. perhaps nice insight but wrong idea (even though funny). food advertising is not about chemicals. its the opposite of appetizing.

eins-eins-null
Activity Score 896
Copywriter
dsklan's picture

agree

dsklan
Activity Score 1926
Art Director at homeshop
Klara K.'s picture

Exactly. Excellent point.

Klara K.
Activity Score 3343
Charles University in Prague
ankitadv's picture

nice good

ankitadv
Activity Score 818
kleenex's picture

Different...

kleenex
Activity Score 52582
Web Designer/Developer
Roger Keynes's picture

I BET the first thought was the dissolving Berocca burger! ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

bate_palmas's picture

You but on a really fat day

bate_palmas
Activity Score 1479
bate_palmas's picture

I guess it's a different approach but I don't think this will resonate with anyone.

It's not appetizing for one thing - just makes me think I can get healthier nutrients by using supplements.

bate_palmas
Activity Score 1479
mr.x's picture

Fun idea! Every food-ad doesn't have to be mouthwatering! This is something people can relate to. I too eat fast food the day after. I like it. Good job with the logo placement.

mr.x
Activity Score 998
Forsbergs Skola
JKW's picture

I like the idea. I wouldn't put meds in an ad for a gourmet restaurant, but Burger King can pull this off.

We know exactly what we're served at BK, I agree with mr.x, it doesn't have to be mouth-watering...

Here's another "day after" approach by "the other" burger company (Sweden also...)

http://adsoftheworld.com/media/print/mcdonalds_midsummer ("The day after since 1973.")

..and as an appealing meal for pigging out when drunk:

http://adsoftheworld.com/media/print/mcdonalds_big_mac_mcdouble

JKW
Activity Score 227
Art Director
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