Agency Network: 
March 2010

Print advertisment created by Tonic, United Arab Emirates for Burger King, within the category: Food.

Open late
Now open until 4AM every night.
Burger King
Have it your way.

Advertising Agency: Tonic, Dubai, UAE
Creative Director: Vincent Raffray
Art Director: Thomas Derouault
Copywriter: Kris Richardson
Photographer: Ben Dauchez

Comments (6)

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Satana_cu_cioc's picture
Activity Score 10

interesting ad!

Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to Evolution

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Glad I don't work there

royschellekens's picture
Activity Score 390

Glad i'm not the creative director

Hate advertising? Make better ads.

atb2005's picture
Activity Score 13557

I rarely give less than 5 stars, but this entire campaign is a total miss for me. So we have a bunch of creepy characters buying burgers. I get it. Creepy characters usually come out at night or after midnight. So the agency thought that this was one "creative" way to show that Burger King is now open till 4 am. I'm all about creativity, but in this case it's a bit nonsensical or too forced.

bad astronaut's picture
bad astronaut
Activity Score 544

there is simply no clear message...

perromalo's picture
Activity Score 429

Love it