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Fire Is Better, 2

Campaign
School: 
Published/Aired: 
March 2018

Description

Taking into account the current position of the Burger King, we created four pieces that convey the concept "Fire is Better." The pieces seek to compare actions done with or without fire, creating an analogy with the brand positioning.

Print advertisement created by ESPM, Brazil for Burger King, within the category: Food.

Caption

Because Fire Is Better

Advertising School: ESPM-Sul, Porto Alegre, Brazil
Art Director: Guilherme Sill
Copywriter: Nanda Sanchis
Photographer: Frances Rocha Wolwacz
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