Agency Network: 
March 2010

We were asked to communicate that Burger King stays open until the wee hours of the morning. Thomas and Kris came up with the following campaign showing the villains of the night that we know all to well, enjoying their favourite meal after a umm night out. The ads were shot in South Africa and Dubai by French photographer Ben Dauchez and retouched by Thomas himself. A job well done! The series comprises of four ads which will run in press and outdoor.

Print advertisment created by Tonic, United Arab Emirates for Burger King, within the category: Food.

Open late
Now open until 4AM every night.
Burger King
Have it your way.

Advertising Agency: Tonic, Dubai, UAE
Creative Director: Vincent Raffray
Art Director: Thomas Derouault
Copywriter: Kris Richardson
Photographer: Ben Dauchez

Comments (9)

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Highest Rated

dthlb72's picture
Activity Score 545

way out....

Phil Lestino's picture
Phil Lestino
Activity Score 1684

So it's the last place you'd wanna go to at night...

dreadboy's picture
Activity Score 413

well, actually, because of the have it your way text, I tend to believe they want to say it's not their fault clients stay up so late, so at least hey should be thankful for having where to get a burger. :))

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Adaddicted's picture
Activity Score 3435

"The ads were shot in South Africa and Dubai"
What about this one?! ; )


AssassinX's picture
Activity Score 1329

Hahaha I'm feeling lucky that Im not working 4 Burger King...

supersorn's picture
Activity Score 3

very good

MJStinson77's picture
Activity Score 601

While the imagery is attention-getting, it doesn't make me want to eat at Burger King. | | wordjones

akanksha puri's picture
akanksha puri
Activity Score 19

just plain scary!!!

I wouldnt want to go to Burger King..when it has customers as these coming!!!

dont get the art too

dthlb72's picture
Activity Score 545

way out....

Guest's picture

oh my god its chucky the doll