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Pouts's picture

Nice. That's powerfull Design!!! Swiss

Pouts
Activity Score 693
Art Director
Chris's picture

good ol swito

Chris
Activity Score 1935
Art Director
philippertl's picture

I love the idea and the execution.
Beautiful!!!

www.prettymorning.co.uk

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

fersvax's picture

What will happen to the Swiss Army knives then? Will they dissapear?

fersvax
Activity Score 1239
Art Director |

FER.

Beatboxer's picture

Yeeeeeaaaaahhhh!

Nice, indeeeeed...

Beatboxer
Activity Score 1517
Copywriter
fractalrene's picture

Powerful idea. The design looks good as well, but with a text line like that, you can take it to the max and create a stronger visual.

fractalrene
Activity Score 1504
Copywriter
theredm's picture

The only thing I want is a slightly bigger bullet. You can't tell the direction it's headed right off the bat. Other than that, smashing design!

theredm
Activity Score 252
Graphic Designer
PaulyG_fill in the blank's picture

But...debate is not the stronger weapon. Sure, we'd all like it to be, but it's not. That guy could present his strongest argument in a clear, calm manner, and that gun would still blow his head off. And he's got his mouth open like he's about to wrap his lips around it.

back to the drawing board on this one I think.

PaulyG_fill in ...
Activity Score 1148
Copywriter
theredm's picture

"And he's got his mouth open like he's about to wrap his lips around it."

Now that I've read your line Pauly, this ad seems a bit suicidal. If you didn't look closely enough, you couldn't tell what direction the bullet was going and it could be viewed as an ad for a suicide prevention hotline.

theredm
Activity Score 252
Graphic Designer
fractalrene's picture

How much will a good argument last? Even when you blow the guy's head (like Kennedy, Lincoln, Galileo or Christ) the idea still exists. That's what I call power and that my friend, is stronger than any coward bullet.

fractalrene
Activity Score 1504
Copywriter
PaulyG_fill in the blank's picture

I couldn't agree more, but the power of debate is stronger figuratively speaking, not literally. So they've got this image of a gun pointed at a guy's head, very literal, as though his head is going to stop the bullet, and that's where this falls apart for me.

PaulyG_fill in ...
Activity Score 1148
Copywriter
fractalrene's picture

Yeah, the line gives room for a more impressive or artistic execution, not that literal.

fractalrene
Activity Score 1504
Copywriter
Laurent's picture

this is really nice. great art direction

Laurent
Activity Score 279
General Manager at White Rabbit
Babi's picture

I like it too even though it's hard to tell on the first look that the bullet is directed toward the gun and not the guy...
lalbumnpo.wordpress.com

Babi
Activity Score 152
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