Mask, 2

Agency Network: 
June 2013

Print advertisment created by the Smarts, Bulgaria for Bulgaria Without Smoke, within the category: Public Interest, NGO.

You don't need them, they need you.
The combined profits of the six biggest tobacco companies for 2010 is 35 billion dollars. This equals the profits of Coca-Cola, Microsoft and McDonald's for the same year.
Tobacco companies produce so many cigarettes that every living person on the planet has 1000 cigarettes a year at their disposal. This is why they need every man, woman and child on Earth.

Advertising Agency: the Smarts, Sofia, Bulgaria
Creative Directors: Martin Markov, Radoslav Bimbalov
Art Director / Photographer: Martin Markov
Copywriters: Radoslav Bimbalov, Borislav Kandov

Comments (5)

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kleenex's picture
Activity Score 50200

I like the look of the ads.

certaintly's picture
Activity Score 3994

i like the concept but not the execution (although it is indeed a nice AD.. i dont think it relays well what they want to's just a random visual)

i feel like the visual could work on its own to say something else, for some other idea

salil.sharma's picture
Activity Score 2428

lovely concept for No Smoking I like the Art Direction & Execution

Designer Don't Do Different Things
They Do Things Differently

jackblack's picture
Activity Score 2357

This is trying too hard to be something that it's not - great.

eins-eins-null's picture
Activity Score 896

fresh idea and good text for that. art is also nice, but doesn't fit. and NEVER do a campaign by just changing the motif's color.