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Agency Network: 
Published/Aired: 
June 2013

Description

Print advertisement created by the Smarts, Bulgaria for Bulgaria Without Smoke, within the category: Public Interest, NGO.

Caption

You don't need them, they need you.
The combined profits of the six biggest tobacco companies for 2010 is 35 billion dollars. This equals the profits of Coca-Cola, Microsoft and McDonald's for the same year.
6 000 000 smokers die every year. Tens of thousands quit smoking. The tobacco industry must replace them to keep their profits.

Advertising Agency: the Smarts, Sofia, Bulgaria
Creative Directors: Martin Markov, Radoslav Bimbalov
Art Director / Photographer: Martin Markov
Copywriters: Radoslav Bimbalov, Borislav Kandov
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andylefty's picture

nice thought. don't think it came off with this art direction.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
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