Morning Hair, 4

Agency Network: 
October 2010


Print advertisement created by Ogilvy, Denmark for Buko Cream Cheese, within the category: Food.


No one has seen more morning hair than Buko.
Buko. Part of the breakfast table for the past 76 years.

Advertising Agency: Ogilvy & Mather, Copenhagen, Denmark
Art Director: Claus Collstrup
Copywriter: Christina Hjorth
Photographer: Patricia Oczki
Graphic Designer: Claus Collstrup
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jackmancer2017's picture

Ah yeah I saw this on some other blog. Really like the idea hehe. Copy is hard to read though and I can understand some remarks about the art direction.

desailly's picture

It's interesting, although it might make a smidge more sense if the women weren't so flawlessly made up.

Bed hair, but an hour and a half with the foundation and eyeliner...

Activity Score 470
Roger Keynes's picture

Yeah, nice angle for a brekky brand.
Tad clunky on the Art Direction, but the idea's there.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Anonymous Author's picture

There's something about Buko.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

shahidali's picture

nice art direction. the idea to make a connection between seeing morning hair for 76 years and a cheese seems to be a bit forced.

Activity Score 4069
Dhaka, Bangladesh |


Billoughsby's picture

hair and cream cheese... you're right. It's actually disgusting. Throw the whole tub out.

Activity Score 5144
Art Director |

That's it.

helvet.lang's picture

cool, emotional, unintended. Gooood.

Activity Score 152
Copywriter |

the ad which wasn't there

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