Morning Hair, 4

Agency Network: 
October 2010

Print advertisment created by Ogilvy, Denmark for Buko Cream Cheese, within the category: Food.

No one has seen more morning hair than Buko.
Buko. Part of the breakfast table for the past 76 years.

Advertising Agency: Ogilvy & Mather, Copenhagen, Denmark
Art Director: Claus Collstrup
Copywriter: Christina Hjorth
Photographer: Patricia Oczki
Graphic Designer: Claus Collstrup

Comments (7)

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jackmancer2017's picture

Ah yeah I saw this on some other blog. Really like the idea hehe. Copy is hard to read though and I can understand some remarks about the art direction.

desailly's picture
Activity Score 470

It's interesting, although it might make a smidge more sense if the women weren't so flawlessly made up.

Bed hair, but an hour and a half with the foundation and eyeliner...

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Yeah, nice angle for a brekky brand.
Tad clunky on the Art Direction, but the idea's there.

The Jobless Writer
Will Think for Salary

Anonymous Author's picture
Anonymous Author
Activity Score 1541

There's something about Buko.

Write a wise saying and your name will live forever – Anonymous.

shahidali's picture
Activity Score 4069

nice art direction. the idea to make a connection between seeing morning hair for 76 years and a cheese seems to be a bit forced.


Billoughsby's picture
Activity Score 5144

hair and cream cheese... you're right. It's actually disgusting. Throw the whole tub out.

That's it.

helvet.lang's picture
Activity Score 152

cool, emotional, unintended. Gooood.

the ad which wasn't there