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jennywhx's picture

building blocks and Horlicks...? and some old scattered building blocks? i think a tagline would help better understanding. Is it a new product that help body building better?

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

Jay Chen's picture

Yes~~I agree with jennywhx
and I think that was not only a new product but also a new "PACKAGE" desing (Try to find out the same color both on blocks and Horlicks-package design)

Jay Chen
Activity Score 2
Graphic Designer |

always

chintan ruparel's picture

am i missing something here?

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

fifthbullet's picture

junior horlicks limit ur imagination

fifthbullet
Activity Score 186
Art Director |

criticize is way easier than create. use more brain.

jennywhx's picture

haha, u have a cool definition. cool!

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

fifthbullet's picture

hehe... there is a reason for it.

yes indeed building block is about creativity,
but rubic's cube is about solving problem, not creativity.

while the kid got the creation tool
instead of all the thing he can make he look for problem,
it can only show his mind is so narrow.

on second thought maybe my line is not suitable as well,
as build a problem for himself is something stupid,
might as well change the line to:
junior horlicks drive you nuts

:P

fifthbullet
Activity Score 186
Art Director |

criticize is way easier than create. use more brain.

B128's picture

My take is it's supposed to be a Rubik's cube?
If it is, then the kid is obviously unable to complete it (meaning the kid has become stupider) or this product makes kids colour blind.

B128
Activity Score 392
Art Director
the_ashlands's picture

horlicks has got to be one of the worst brand names ive ever heard!

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Axxl's picture

Ivan, help us please. I don't understand it at all. And by the way, it looks terrible.

Axxl
Activity Score 208
Art Director at Jung von Matt, Hamburg
ivan's picture

While other kids make a houses or cars, the horlicks kid makes a rubic's cube. Meaning he's smarter. I know rubic cube not always translates to smart, but anyway...

ivan
Creative Director at Ads of the World
alwaysasif's picture

Can't digest this one

alwaysasif
Activity Score 7
Art Director at Arcs & Curves
jennywhx's picture

but anyway...yeah. i don't get the concept even ivan explained. ha ha. by thanks for the explanation.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

sahir's picture

still thinking

sahir
Activity Score 26
Art Director
addyhoch10's picture

i didn't get it's supposed to look like a rubik's cube. maybe it's because the typical black edges of the smaller cubes are missing. they also changed the more luscious rubik's c. colours into their brand's, this blue looks terrible (maybe this was better in the printed version though)

to me this looks like a simple block, maybe the parents would go like "wow, our clever kid built a rubik's cube" to repress the fact that their kid's actually retarded.

i think it's easier to build a cube with these blocks than to build a house, car, etc.

addyhoch10
Activity Score 2592
Art Director
Boony wants a beer's picture

Absolute [****] <-edited by admin for bad langague

Boony wants a beer
Activity Score 380
Art Director
hang-the-dj's picture

Come on Boony look where it's from, a big agency, oh and look, a well known brand in the corner too - must be good then. Musn't it?

Of course not! It's total rubbish.

hang-the-dj
Activity Score 1262
Copywriter
fauxjebus's picture

If it ran in a magazine, people would flip right by. If it was on a billboard, they'd drive right by...

fauxjebus
Activity Score 498
Art Director at WAX
jennywhx's picture

i was thinking about this ad and something pop into my mind.
I think that's about "desire", usually kids build what they wants with these building blocks.
While other kid build cars/houses as usual, horlick drinker desire a rubik's cube where it is a reflection of their personality. I guess it is not smarter or whatever, he's not smarter than other kids,
but he desire to be smarter, and willingly to take challenge.
But i still think, a smart copy was seriously needed for this ad.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

addyhoch10's picture

interesting point jenny.
i think it's getting too complicated though.
but as you said maybe a smart copy could solve it.

addyhoch10
Activity Score 2592
Art Director
AdDavid's picture

u got it right jenny. but sure a line wud have helped this get through easily.

AdDavid
Activity Score 406
Other
advertainer's picture

ad mite have been better if an actual rubic cube was used. wot i mean is if soft toys, action figures, etc were shown discarded with the rubic cube in focus. that wod imply the kid is now playing with the rubic cube and therefore smarter then others his/her age.

advertainer
Activity Score 4
Copywriter
Scam Detector's picture

This is a kid that builds a Rubic's Cube with Lego instead of the usual house. I think that is a stronger idea than the obvious discarding of other toys for a Rubic's Cube because it has at least some twist.

Scam Detector
Activity Score 1048
General Manager
jsn's picture

horlicks is a malt drink, gives them energy maybe. Wanna increase brainpower, try eating fish.

jsn
Activity Score 83
Art Director
hang-the-dj's picture

Man, you people seem to spend far too much time analysing ads that are obviously just plain crap. There is nothing deep or insightful here, it's just a half-baked idea, executed poorly.

hang-the-dj
Activity Score 1262
Copywriter
the_ashlands's picture

well...this is a crit forum...and a crit wouldnt really be much of a crit if we didnt explain why we feel the ads are lacking insight, concepts, or execution, right?

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

hang-the-dj's picture

Sure, but it does seem pointless to try and find insights in an ad that is clearly lacking any. Some ads here are just plain stupid and I reckon it's a waste of time to ascertain why - much better to concentrate on great ads.

I just get frustrated when people try and justify a weak ad with no real thinking behind it. Dunno why. Maybe because it undermines all the great work that has real, truthful insights. A lot of ads here look like they are the first idea the creatives came up with, and I see enough crap ads in my local papers/magazines, so when I come here I want to see (and critique) the 'best' ads of the word.

You can justify anything with enough explanation, but the best ads just don't need any (explaining or justifying).

hang-the-dj
Activity Score 1262
Copywriter
the_ashlands's picture

ok...but what about the people who may want the criticism on their 'lacking' ads? they just have to figure everything out on their own? its all part of the learning process of creating solid ads...we have to be able to communicate why a particular ad or campaign is good or bad, and most importantly why we came to such a conclusion.

i do half agree with the bit about people trying to justify 'bad' ads, its annoying sometimes. but, you have to see or hear all sides to a story before you can truly judge it...so perhaps one day somebody will call out something that you never would have considered at that particular time and in turn provide you with some insight...it all helps keep an open mind, we know we all have our biases at times.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

hang-the-dj's picture

Cool. I agree with most of which you said. Which is annoying because I thought you might get personal and tell me I was a 'cynical try-hard' or something and I had all these cool comebacks.

Nah, you're right, maybe some criticism does help even the crappest of ads (and their creators). Although I wouldn't imagine many creatives would gladly accept people deriding their 'little babies'.

hang-the-dj
Activity Score 1262
Copywriter
the_ashlands's picture

haahaa

sorry you couldnt use your comebacks!! maybe my two cents will give you the chance to use a few of them sometime!!

as for any creatives who cant handle certain comments...the mean and fluff comments should roll off your back, you shouldnt being creating anything if you cant accept some criticism.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

lawyerchap's picture

I know this is coming really late but i just saw this ad and i 'got' it instantly. I'm surprised all the know-all chaps here couldn't figure it out. Possibly because they expect something really deep and profound and so miss seeing something that is in plain view.

The kid is not smart enough to build a rubik's cube - That is the problem.
Give her Horlicks - That is the solution.

lawyerchap
Activity Score 2
Copywriter
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