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Campaign
Agency Network: 
Published/Aired: 
February 2013

Description

Bugles is a quirky, odd shaped snack from General Mills that’s been around since 1966. The objective of this campaign is to revitalize this nostalgic brand and make it fun and top of mind again. After all, who doesn’t remember playing with Bugles as a kid. Playing off this insight, the concept from Cossette Toronto was to advertise Bugles as a game, rather than a snack. And so it was born – The Game That You Can Eat!

Print advertisement created by Cossette, Canada for Bugles, within the category: Confectionery, Snacks.

Advertising Agency: Cossette, Toronto, Canada
Creative Director: Daniel Vendramin
Copywriter: Anthony Atkinson
Art Directors: Greg Kouts, Daniel Vendramin
Account Team: Jason Melhuish, Erin O’Connor, Janis Lindenbergs
Agency Producer: Sarah Moen
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Highest Rated

leugangen's picture

I'm conflicted - the ad is bad, but I used to be really good friends with the guy in the ad.

leugangen
Activity Score 65
mark3r's picture

Is this ad supposed to make me hate bugles?

mark3r
Activity Score 1949
Art Director at Scout
leugangen's picture

I'm conflicted - the ad is bad, but I used to be really good friends with the guy in the ad.

leugangen
Activity Score 65
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