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Czech Girl, 2

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

Print advertisement created by Kaspen, Czechia for Budweiser, within the category: Non-Alcoholic Drinks.

Caption

When the average Czech girl looks like this, who the hell needs alcohol.
Budweiser Budvar non-alcoholic.

Advertising Agency: Kaspen/Jung von Matt, Prague, Czech Republic
Creative Director: Lester Tullett
Copywriter: Dora Pruzincova
Art Director: Troy Palmer
Photographer: Miro Minarovych
Account Supervisor: Lubos Jahoda
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Highest Rated

rmkida's picture

Great copy!

rmkida
Activity Score 369
Art Director |

See what I've done

kleenex's picture

I fully agree.

kleenex
Activity Score 51078
Web Designer/Developer
morse's picture

Czech girls are really pretty indeed.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

vote4pedro's picture

Sadly, the average Czech girl does not actually look like this. Not unless you've consumed copious amounts of vodka anyway.

vote4pedro
Activity Score 4601
Copywriter
sambuca's picture

+1

sambuca
Activity Score 1066
Art Director at tolingo GmbH
andylefty's picture

Niceeeeee.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
clearsky1989's picture

Czechs should be prepared to face the invasion of the lusty creatives seeing this ad

clearsky1989
Activity Score 429
Copywriter at Grey
MicheleVirgilio's picture

modella paurosa. Nice idea

MicheleVirgilio
Activity Score 2617
MeanderingSoul's picture

Note To Self: Visit Czech asap .... better still RELOCATE to Czech !

MeanderingSoul
Activity Score 15
Copywriter
Hadrons's picture

so the commercial is really *try & shop* our girls and by the way
you can save money on alcohol beverage.
OMG.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

skeMaMen's picture

This is not a girly ad, stupid cow... I'm sick of your comments...

skeMaMen
Activity Score 428
Graphic & Prepress designer |

>>> Designed to be signed...

simonds08's picture

-1

simonds08
Activity Score 598
Mytwocents's picture

Despite the hypersensitivities this campaign might spark, it is a true fact that Czech women are in general quite pretty and this is something to be proud of. The insight is so strong it doesn't need much more. It is local and universal at the same time.

Mytwocents
Activity Score 285
Copywriter
meghan white's picture

no

meghan white
Activity Score 57
iambusy's picture

good

iambusy
Activity Score 2219
Copywriter |

busy.

Cladman's picture

Huh??? What??? Wait a minute let me get this straight, I'm supposed to believe that in Czechoslovakia this is what the average woman looks like. Czechoslovakia is this magic country where the average woman looks like a supper model. And the whole campaign is based on this obvious and well known truth. Oh, ok, I got it, makes total sense.

Cladman
Activity Score 74
Creative Director at Johnson/Gray Advertising
Blue Shark's picture

Little history lessen - Czechoslovakia is "magic country" in sense that it doesn't exist since 1 January 1993, following that little thing called revolution in 1989 which led to collapse of USSR. And if you want to comment something at least look at the topic where it clearly says - Europe - CZECH REPUBLIC. I would think you know better when your first woman to become a US Secretary of State, Madeleine Korbelová Albright is Czech if you know her, I know that maybe I am a bit overreacting but I really hate when people call us Czechoslovakia.

Blue Shark
Activity Score 2
vinnyrihal's picture

Does 'Beer Goggles' mean anything to anyone or should I elaborate? Because it's not really about the czech girl in particular it's about men drinking to make girls seem prettier than they really are. The Czech girl here is the vessel to convey that message...

vinnyrihal
Activity Score 60
rmkida's picture

Great copy!

rmkida
Activity Score 369
Art Director |

See what I've done

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