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Czech Girl, 1

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

Print advertisement created by Kaspen, Czechia for Budweiser, within the category: Non-Alcoholic Drinks.

Caption

When the average Czech girl looks like this, who the hell needs alcohol.
Budweiser Budvar non-alcoholic.

Advertising Agency: Kaspen/Jung von Matt, Prague, Czech Republic
Creative Director: Lester Tullett
Copywriter: Dora Pruzincova
Art Director: Troy Palmer
Photographer: Miro Minarovych
Account Supervisor: Lubos Jahoda
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Highest Rated

Rugpjute's picture

low-minded campaign, sex tourism more possible than profit growth of the beer

Rugpjute
Activity Score 3
federo's picture

I´m taking the next plane to Czech Republic

federo
Activity Score 781
advertising agency
jackmancer2017's picture

The headline is a question and I think, if people will think long enough, they will realise that's not the average Czech girl, so there's still a need for alcohol.

But, I can understand if some people may find this funny, plus it's aimed at men.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
crisp's picture

Did they make a profile of the average Czech girl?

crisp
Activity Score 1506
Tom Megginson's picture

This campaign was on Copyranter last fall. It's an idea that doesn't get any better with age.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
saya's picture

sexy

saya
Activity Score 353
Art Director at McCann Worldgroup, Bengaluru
morse's picture

Good ad, but this girl doesn't look typical czech.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Fera Groove's picture

No, man. No.

Fera Groove
Activity Score 205
Art Director
vote4pedro's picture

Lazy copywriter. It's not that hard to write more than one headline.

vote4pedro
Activity Score 4601
Copywriter
NicoCiego's picture

With a girl like this, who needs anything? xp

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
sintra's picture

okay

sintra
Activity Score 699
Administrative
clearsky1989's picture

I reckon, Czech republic' will have to deal with a lot of migrants (albeit creative ones) who sees this ad. :(

clearsky1989
Activity Score 429
Copywriter at Grey
MicheleVirgilio's picture

w la Repubblica Ceca

MicheleVirgilio
Activity Score 2617
MeanderingSoul's picture

Get on the next available flight to Czech: CHECK

MeanderingSoul
Activity Score 15
Copywriter
Hadrons's picture

Endorsing sex with native girls instead of Czech beer.
How low can you go ?

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

simonds08's picture

I am never a fan of ads that discourage other product offerings from the same brand. There has got to be a better USP than this?

simonds08
Activity Score 598
thedesignaddict's picture

I like it.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Sweetapple's picture

Well, there are better way to build on beer reputation

Sweetapple
Activity Score 62
Art Director
meghan white's picture

okay

meghan white
Activity Score 57
iambusy's picture

mwaaah, no more beer...:P

iambusy
Activity Score 2219
Copywriter |

busy.

skeMaMen's picture

Nice concept... like it.

skeMaMen
Activity Score 428
Graphic & Prepress designer |

>>> Designed to be signed...

Rugpjute's picture

low-minded campaign, sex tourism more possible than profit growth of the beer

Rugpjute
Activity Score 3
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