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Buddies, 2

Published/Aired: 
October 2008
 Buddies, 2

Description

Advertising Agency: Lew'Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Victor Sant'Anna, Felipe Luchi
Copywriter: Toni Fernandes
Art Director: Leo Claret
Graphic Production:: Marcos Pedra
Account Team: Marcio Oliveira, Ricardo Forli, Rodrigo Bochicchio e Felipe Oliveira
Photo: Gustavo Lacerda/ FURIA
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Guest commenter's picture

Increible! nadie se mojó...todos lindos, con su cabello espectacular! su ropita impecable!...
Otro ataque más de Publicilandiaaaaaaaaa!

Guest commenter
Guest commenter's picture

Envidia es una mierda. El trabajo esta espectacular. Felicitaciones.
Seguro este guevon arriba no logra hacer un trabajo como este.

Guest commenter
Andal's picture

Se te olvidó poner "ironía" entre paréntesis al final del comentario.
(¿verdad qué se te olvidó?)
____

Andal
Activity Score 863
Copywriter |

_______________
It's so easy to critic.

jsantanaxp's picture

great art direction.

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http://comunique9.blogspot.com

jsantanaxp
Activity Score 401
Other |

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http://www.comunique9.com.br

Claudionor's picture

Uhhhhhhhh abençoadoooo.

Claudionor
STRTLRS's picture

Solid art direction and all around campaign. This will sell I'm sure.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Guest commenter's picture

Las dos sitacuiones se presentan en clave de sarcasmo, amigo.

Nice Art.

Guest commenter
Guest commenter's picture

Está en clave de sarcasmo la narrativa.

Muy Buen arte.

Very good!

Guest commenter
sloppy4's picture

this is so amazingly awful i'm astounded.

sloppy4
Activity Score 1492
theanc's picture

Concept is not that great. But the execution is so awesome that makes it damn good.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Guest commenter's picture

Estpid ad for stupid people

Guest commenter
Andal's picture

Yup

Andal
Activity Score 863
Copywriter |

_______________
It's so easy to critic.

dico's picture

excellent art!!!

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

BE MY GUEST's picture

Great art direction, photography and retouching.

BE MY GUEST
Activity Score 44
Top Of Mind, Los Angeles
manu adithya's picture

excellent work. i like it.........

manu adithya
Activity Score 82
mondo's picture

BIG UP !!!

mondo
Activity Score 142
JORDI's picture

El mundo se hunde a nuestro alrededor, pero no importa, sigamos bebiendo como si no pasara nada.
De acuerdo, el arte es impecable, pero el mensaje es perverso.

JORDI
Activity Score 96
GRAPHIC DESIGNER |

****************
better quicktime...

Guest commenter's picture

No one is wet

Guest commenter
OUIé's picture

mas o dedo dele....

fodona rapah!

OUIé
Guest commenter's picture

very unreal, not the situation, but the details...

Guest commenter
elie al attayek's picture

good art direction

elie al attayek
Activity Score 2
advertising / usek university |

ELIE AL ATTAYEK

john doe's picture

fun&girls&beer. It's all there. Nice campaign!

john doe
Activity Score 1571
Art Director
CR_AD's picture

Beautiful art direction !

http://www.coupsdepub.com/

CR_AD
Activity Score 413
Other
luispiter's picture
luispiter
Activity Score 2756
comunication
hard_core's picture

Someone please tell me how to achieve this look in photoshop. I want all my stuff to look this great. Bravo

hard_core
Activity Score 146
Art Director
SeanMartin's picture

I could be wrong, but the background looks hand painted, not Photoshop.

SeanMartin
I Am Guest's picture

I could be wrong, but looking at the crates of alcohol, the sharks, and the other ad, I would guess that most of the work was done in a CGI program such as 3Ds Max. Not to say that amazing visuals like this cannot be produced in Photoshop, but dang do those CG artists have a great advantage.

However, although I do not agree it applies here, an outstanding visual does not usually translate into a great ad.

I Am Guest
hard_core's picture

I wonder how much time it took. I wanna learn how to achieve this look to make my photoshop print ads look real.I am pretty good but not great.

hard_core
Activity Score 146
Art Director
STRTLRS's picture

Basically, you throw any photo on top of a worn paper texture and set the photo to multiply at about 85. Then adjust your levels, channels, brightness and contrast to taste. It's really not that simple, but you can achive that "muddy" look like that.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

hard_core's picture

thanks I will try that :)

hard_core
Activity Score 146
Art Director
Rookieoftheyear's picture

Absolutely wonderful art, for a hauntingly terrible concept.

Rookieoftheyear
Activity Score 38
minimaloid's picture

i loved the art

minimaloid
Activity Score 123
University of Barcelona - Advertising and PR
Hibon's picture

Wonderful art direction > BUT.....there is a great problem with this ad, did you noticed that there are 4 men and only 3 women, who is going to be eated by the sharks???? ...:)

Hibon
Activity Score 3734

Simple ideas are the best !

m í t i c o's picture

Espectacular producción gráfica !!

http://artektracho.blogspot.com

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
capton john's picture

good art direction & execution except the shadow of the guy wearing capton's hat, second from left, his shadow is looking unreal, specially his right hand's shadow.

and I think there was no need to add bird. May be it look greater if there were no bird.

capton john
Activity Score 640
Indore |

Think, Act, Invent.
www.narendrakeshkar.com

Tripioso's picture

Excelente Dirección de arte. Claro que no es una situacion real, pero esta bine realizado.

L

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

copywriter.txt's picture

Amazing post-production.

copywriter.txt
Activity Score 828
Copywriter
slip's picture

Great job on the art...well done :)

*****

slip
Activity Score 919
designer |

SJB

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