Agency Network: 
September 2010

Print advertisment created by Publicis, Romania for Bucharest's City Police, within the category: Public Interest, NGO.

This is you while texting and driving.

Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Bogdan Nestor
Copywriter: Razvan Soare
Photographer: Cosmin Gogu

Comments (15)

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Roger Keynes's picture
Roger Keynes
Activity Score 5498


The Jobless Writer
Will Think for Salary

Jupiter's picture
Activity Score 547

repetitive use of dates on both (series) driving licenses is something to think abt...other than that, it's a cool campaign.

commenting just to gather more pencils:-)

Guest's picture

Your reference has nothing to do with this campaign.

About the campaign itself - it uses too many elements. Being blind is the point, why ad the drivers license? Why not ad a good copy instead? Or a better visual?

Guest's picture

I agree. You don't need the license. And the line needs to be more subtle.

Dzsoi's picture
Activity Score 8532

Okay, now I got it. I agree, no driving license needed.

Felicitas_Pauker's picture
Activity Score 179

A little bit forced, but cool.

aido's picture
Activity Score 49

Nothing forced about this. A lovely simple idea appealing to the right demographic. Nice

Guest's picture

manca-l-ar tata pe el de manciuc chior. acum esti si fantoma.

Guest's picture

should be more shocking - the guys eyes are too normal.. or simply black glasses

Guest's picture

cool stuff

clayology com's picture
clayology com
Activity Score 245

Though confusing..its nice..! Atleast conveys a message!

Ads u create needs Attention!!

riyelam's picture
Activity Score 366

Blindness makes the confusion. Normally people break bones in accidents rather loosing eyes.

Guest's picture

I think is about how it feels "while" driving... like a blind man driving... or without the help of one arm. I don't think this is about an "after accident"... is in the headline "while texting and driving".

Dzsoi's picture
Activity Score 8532

That's right. Still the unnecessary driving license element causes confusion: it may suggest that it represents the past (when the photo was taken) - there is nothing special, no problem can be seen; and the disability is the present (as it's outside the photo). From this past-present contrast one might come to a conclusion of a suggested accident - before and after. Despite of the headline this was my interpretation too because I wanted to find a meaning of using the driving license here.